MANILA, PHILIPPINES – Motherhood today is embraced by eyes that hold various forms, shapes and sizes. Understanding that each motherhood journey is distinctly unique from others pose an essential role in helping them thrive in each path they are on. As a brand that advocates for the universal love and acceptance for mothers, this Mother’s Day campaign by Eden speaks boundaries as the Mondelez brand launched their bold new video entitled, ‘Unconditional,’ directed by Carlos Palanca-Awardee, Antoinette Jadaone, during their Facebook live event #EdenSpeaks.
“Our market leading cheese brand Eden, in the Philippines stands for ‘Sarap Namnamin‘ which broadly stands for ‘Relish the Love of family’. Over the past 36 years, Eden Cheese has been supporting moms from all walks of life. We have been her ally in making her dishes more delicious, to serve as a nourishment for her family’s gatherings and savor-worthy moments. This Mother’s Day 2021, we recognize that there are many new facets to motherhood. In the Philippines, the rapidly changing times have shown that not all Motherhood journeys start the same.” said Nikhil Rao, Senior Director of Marketing, Mondelez International. “The aim of the film is to show that though motherhood journeys may start differently, they are the same, nonetheless. What remains unchanged is the love and care that motherhood entails, whatever challenge life may bring – even in the most difficult of situations.”
The #EdenSpeaks Facebook live event, graced by special guest speakers such as Bettinna Carlos-Eduardo, a Mompreneur, content creator, and author; Techie Dy, Consultant of RMT-Cefam, Ateneo, and is a PhD Candidate of Clinical Psychology from the University of the Philippines; and Kristine Enriquez, Eden Cheese Brand Manager. For the past four decades, Eden has been a trusted ally of moms for providing delicious meals for her and her family. The #EdenSpeaks Facebook event cements Eden’s commitment of being their ally in all aspects and facets of her life. For Eden, this translates to empowering the diverse Filipino motherhood journeys, not just single moms, through celebrating their unique and evolving roles amidst today’s ever-changing world.
The event culminated with an exclusive preview of the Eden Mother’s Day film by multi-award winning director, Jadaone. The film sheds light on the plight of this group of moms that may lack support from their families and their loved ones. It’s a topic often just passed on, but is quite familiar to us all and is important as it plays an integral role in nurturing the light of our homes. The film brings to life what true mother’s love is. Eden’s Mother’s Day campaign is a commencement of the many personal stories Eden hopes to bring to light, so they can unite moms from different walks of life to showcase how a mother’s love is indispensable, and how we are one with them no matter their beginning.
Dino Ocampo, Executive Creative Director, Ogilvy Philippines said: “I think it’s truly progressive how Eden is presenting a very authentic and honest view of motherhood; it’s never perfect, there will always be incredibly difficult issues that will need to be resolved, but these hurdles can be overcome with a mother’s enduring and unconditional love.”
To know more, visit https://web.facebook.com/EdenCheesePH/ and https://ph.mondelezinternational.com/home
CREDITS
Mondelēz International
Glenn Caton – Southeast Asia President
Nikhil Rao – Senior Director of Marketing, Mondelez International
Toby Gatchalian – Country Head of Marketing, Mondelez Philippines
Michelle Santillan – Category Manager, MEALS and Chocolates
Kristine Enriquez – Brand Manager, MEALS
Ogilvy
Giri Jadhav – Chief Client Officer, Asia
Benoit Wiesser – Chief Strategy Officer, Asia
Reed Collins – Chief Creative Officer, Asia
Dino Ocampo – Executive Creative Director
Eia Garcia – Creative Director
Red Cajucom – Associate Creative Director
Kesh Tinio – Art Director
Rafter Manguiat – Copywriter
Caloy Sambrano – Managing Partner
Ciox Laurino – Business Director
Alyssa Uy – Account Manager
Shayne Mercado – Program Director
Toni Tiu – Head of Strategy
Ysabel Castro – Associate Strategist
Julia Granada – PR Account Manager
Ann Basa – PR Account Executive
