BENGALURU, INDIA — Elever, a goal-based investment app is adding some new light on the dating scene this Valentine’s Day with their quirky titled campaign, “#TalkMoneyWithHoney”. The campaign aims to encourage couples to have open discussions regarding money – something that is often overlooked in the early days of courtship but something that is very crucial in the long-term health of any relationship.
The trouble the campaign suggests lies in what people think “discussing money” means. The campaign emphasises that talking about money isn’t about asking someone’s salary or bank details on the 3rd date, but about gauging what their own attitude & behaviour is towards money and whether it syncs up with their partner.
The often-overlooked financial #redflags actually indicate deeper differences in values & goals.
Wouldn’t it be great to have #MONEY conversations early in a relationship?
To help you we’re chalking a way to test #Financial compatibility. Stay tuned.#talkmoneywithhoney pic.twitter.com/7GKN8aOkxQSponsor— Elever (@EleverInvest) February 8, 2022
Talking about the campaign, Santosh Aiyar, Co-Founder & CMO, said, “At Elever, we deeply believe in mainstreaming financial literacy because it isn’t just for geeks, it is for everyone, it is a lifeskill. That is why, around Valentine’s when love and dreams of a life with their love is in the air, we want to encourage people to be aware of financial compatibility as well. And we’re trying to help by suggesting ways to navigate the conversation”
To this end, the campaign features a scientifically designed Money Personality Quiz, which helps each individual assess their attitude & behaviour when it comes to money and help discover compatibility with their partner.
The campaign will also feature a live Q&A session with relationship experts to provide answers to all the tough questions and tools needed to manage the unspoken and hidden element of any healthy relationship – money.
Money Personality Quiz link: https://bit.ly/3HI7cdO
