MANILA, PHILIPPINES — It goes without saying that change is the only constant thing in life. There are times when it brings people to difficult situations they need to overcome, but there are also moments when it leads them to the answers of their greatest whys. Either way, adapting to change can be an uncomfortable process — but the beautiful, empowering love that we find in the midst of it all is what makes the experience worthwhile.
On February 28, the country’s most loved fast-food chain, Jollibee is back again with a trilogy that portrays a love that is worth persevering. My Crush is A Cactus Killer, produced by Jollibee Studios, is a three-part series that follows the story of two people who found a joyful connection that carried them through the toughest times in their lives.
Directed by acclaimed Filipino film director, Sigrid Bernardo, My Crush is A Cactus Killer features up-and-coming artists Gigi de Lana and Raphael Balaccua.
The two will give life to the characters of Mandy (Gigi) and Mikey (Raphael) both of whom share a love for plants–a plantita and a plantito–but that is not the only thing they have in common: both have faced setbacks in their professional and personal lives due to the pandemic. As they try to put the pieces of their lives back together and weather through an uncertain situation, will a shared love of plants make them discover that love can make change easier?
“It’s a universal experience to go through a change, especially in the pandemic, but even though we say ‘everyone goes through it’, it doesn’t take away the fact that pain and loss is a difficult feeling,” said Arline Adeva, AVP and Head of Brand Communications, PR and Digital Marketing at Jollibee. “What we want to communicate through this new Jollibee Studios series is that hope and true joy could be found if we remain open to all the possibilities that these changes can lead us to.”
Through Jollibee Studios’ exclusive branded content for entertainment, it has captured the hearts of many people with true people and their real-life encounters at the heart of its stories.
Last December, Jollibee Studios released its first mid-length film which has garnered millions of views on the platform. Truly it’s a fitting testament to the Filipinos’ deep affinity with the Jollibee brand and its storytelling.
With My Crush is A Cactus Killer, the brand aims to spread hope, inspiration, and joy to people amid changing times.
Watch the latest and first ever mini-series exclusively available on the Jollibee Studios YouTube channel.
