Campaign Spotlight: FaceOFF GREYnJ United's new campaign for K-Bank

Change is inevitable. With the mobile world emerging, we need to keep up or lose the game. Together with GREYnJ United, they created a campaign for the most downloaded mobile banking app the K PLUS to spread to its Thai audience with its update of firmware and looks.

Updates are great. But it’s common for Thai to feel awkward and uncomfortable when dealing with changes or something they’re unfamiliar with. K PLUS is the most downloaded mobile banking app and it’s updating its firmware and changing its looks. So how do you handle 9 million people’s feelings all at once? We need to announce the update to many users, who may freak out with major changes.

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‘FACE/OFF’ is a short film about a girl who kept changing her looks, because update is good and change is awesome. His boyfriend was shocked and reluctant at first but eventually realised her change is for the better and he loves his new version girlfriend just the same. Relevant, entertaining and to the point, it lets our users know that K PLUS updated functions and looks will only serve them better.

CREDITS:

Title: FACE/OFF

Brand/Service*: K PLUS

Advertiser/Client*: KASIKORNBANK Public Company Limited

Launch Date: 10 October 2018

Duration: 3.26 min (206 sec)

Agency Credits:

Agency: GREYnJ United

Chairman: Thor Santisiri

Chief Executive Officer: Subbaraju Alluri

Chief Creative Officer: Jureeporn Thaidumrong

Managing Director: Kanaporn Hutcheson