Change is inevitable. With the mobile world emerging, we need to keep up or lose the game. Together with GREYnJ United, they created a campaign for the most downloaded mobile banking app the K PLUS to spread to its Thai audience with its update of firmware and looks.
Updates are great. But it’s common for Thai to feel awkward and uncomfortable when dealing with changes or something they’re unfamiliar with. K PLUS is the most downloaded mobile banking app and it’s updating its firmware and changing its looks. So how do you handle 9 million people’s feelings all at once? We need to announce the update to many users, who may freak out with major changes.
‘FACE/OFF’ is a short film about a girl who kept changing her looks, because update is good and change is awesome. His boyfriend was shocked and reluctant at first but eventually realised her change is for the better and he loves his new version girlfriend just the same. Relevant, entertaining and to the point, it lets our users know that K PLUS updated functions and looks will only serve them better.
CREDITS:
Title: FACE/OFF
Brand/Service*: K PLUS
Advertiser/Client*: KASIKORNBANK Public Company Limited
Launch Date: 10 October 2018
Duration: 3.26 min (206 sec)
Agency Credits:
Agency: GREYnJ United
Chairman: Thor Santisiri
Chief Executive Officer: Subbaraju Alluri
Chief Creative Officer: Jureeporn Thaidumrong
Managing Director: Kanaporn Hutcheson
Executive Creative Director: Asawin Phanichwatana
Creative Director: Thanyaluck Pongacha / Jesse Wong
Group Creative Head: Siravich Chatchaiganan / Chanikarn Sitthiaree
Copywriter: Sorrasak Thummakosol / Shanya Jiwachotkamjorn
Senior Art Director: Vongjino Kedjariyanon
Art Director: Vanalee Kraivaree / Nirada Thumrat / Pattaratida Ruannak / Nukool Khamlert / Thanjira Sansanavarnee
Client Service Director: Araya Preechapholkul
Account Manager: Ponlawat Jantip
Strategic Planning Manager: Jongkoch Dusittanakarin
Operations Service Director: Kanoksak Kanchanachutha
Agency Producer: Nattakit Wongpakorn
Senior Traffic Coordinator: Juthamas Tantated
Production Credits:
Production Company: HUB HO HIN BANGKOK
Email: producer@hubhohin.com
Film Director: Nawapol Thamrongrattanarit
Assistant Film Director: THANAKRIT WONGWARAPHAN
Cinematographer: Niramon Ross
Film Producer: Nattapon Kornkaew
Editor: Chonlasit Upanigkit
Costume Stylist: Pacharin Surawatanapongs
Post Producer: Patcharee Sakunrungwat
Post-Production Credits: One Cool Production
