Campaign Spotlight: FaceOFF GREYnJ United's new campaign for K-Bank
JM Martinada, October 15, 2018 | 4:17pm

Change is inevitable. With the mobile world emerging, we need to keep up or lose the game. Together with GREYnJ United, they created a campaign for the most downloaded mobile banking app the K PLUS to spread to its Thai audience with its update of firmware and looks. 

Updates are great. But it's common for Thai to feel awkward and uncomfortable when dealing with changes or something they're unfamiliar with. K PLUS is the most downloaded mobile banking app and it's updating its firmware and changing its looks. So how do you handle 9 million people's feelings all at once? We need to announce the update to many users, who may freak out with major changes.

‘FACE/OFF’ is a short film about a girl who kept changing her looks, because update is good and change is awesome. His boyfriend was shocked and reluctant at first but eventually realised her change is for the better and he loves his new version girlfriend just the same. Relevant, entertaining and to the point, it lets our users know that K PLUS updated functions and looks will only serve them better.

 

CREDITS:

Title: FACE/OFF

Brand/Service*: K PLUS

Advertiser/Client*: KASIKORNBANK Public Company Limited

Launch Date: 10 October 2018

Duration: 3.26 min (206 sec)

 

Agency Credits:

Agency: GREYnJ United

Chairman: Thor Santisiri

Chief Executive Officer: Subbaraju Alluri

Chief Creative Officer: Jureeporn Thaidumrong

Managing Director: Kanaporn Hutcheson

Executive Creative Director: Asawin Phanichwatana

Creative Director: Thanyaluck Pongacha / Jesse Wong

Group Creative Head: Siravich Chatchaiganan / Chanikarn Sitthiaree

Copywriter: Sorrasak Thummakosol / Shanya Jiwachotkamjorn

Senior Art Director: Vongjino Kedjariyanon

Art Director: Vanalee Kraivaree / Nirada Thumrat / Pattaratida Ruannak / Nukool Khamlert / Thanjira Sansanavarnee

Client Service Director: Araya Preechapholkul

Account Manager: Ponlawat Jantip  

Strategic Planning Manager: Jongkoch Dusittanakarin

Operations Service Director: Kanoksak Kanchanachutha

Agency Producer: Nattakit Wongpakorn

Senior Traffic Coordinator: Juthamas Tantated

 

Production Credits:

Production Company: HUB HO HIN BANGKOK

Email: producer@hubhohin.com

Film Director: Nawapol Thamrongrattanarit

Assistant Film Director: THANAKRIT WONGWARAPHAN

Cinematographer: Niramon Ross

Film Producer: Nattapon Kornkaew

Editor: Chonlasit Upanigkit

Costume Stylist: Pacharin Surawatanapongs

Post Producer: Patcharee Sakunrungwat

Post-Production Credits: One Cool Production

Campaign Spotlight: FaceOFF GREYnJ United's new campaign for K-Bank

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Change is inevitable. With the mobile world emerging, we need to keep up or lose the game. Together with GREYnJ United, they created a campaign for the most downloaded mobile banking app the K PLUS to spread to its Thai audience with its update of firmware and looks. 

Updates are great. But it's common for Thai to feel awkward and uncomfortable when dealing with changes or something they're unfamiliar with. K PLUS is the most downloaded mobile banking app and it's updating its firmware and changing its looks. So how do you handle 9 million people's feelings all at once? We need to announce the update to many users, who may freak out with major changes.

‘FACE/OFF’ is a short film about a girl who kept changing her looks, because update is good and change is awesome. His boyfriend was shocked and reluctant at first but eventually realised her change is for the better and he loves his new version girlfriend just the same. Relevant, entertaining and to the point, it lets our users know that K PLUS updated functions and looks will only serve them better.

 

CREDITS:

Title: FACE/OFF

Brand/Service*: K PLUS

Advertiser/Client*: KASIKORNBANK Public Company Limited

Launch Date: 10 October 2018

Duration: 3.26 min (206 sec)

 

Agency Credits:

Agency: GREYnJ United

Chairman: Thor Santisiri

Chief Executive Officer: Subbaraju Alluri

Chief Creative Officer: Jureeporn Thaidumrong

Managing Director: Kanaporn Hutcheson

Executive Creative Director: Asawin Phanichwatana

Creative Director: Thanyaluck Pongacha / Jesse Wong

Group Creative Head: Siravich Chatchaiganan / Chanikarn Sitthiaree

Copywriter: Sorrasak Thummakosol / Shanya Jiwachotkamjorn

Senior Art Director: Vongjino Kedjariyanon

Art Director: Vanalee Kraivaree / Nirada Thumrat / Pattaratida Ruannak / Nukool Khamlert / Thanjira Sansanavarnee

Client Service Director: Araya Preechapholkul

Account Manager: Ponlawat Jantip  

Strategic Planning Manager: Jongkoch Dusittanakarin

Operations Service Director: Kanoksak Kanchanachutha

Agency Producer: Nattakit Wongpakorn

Senior Traffic Coordinator: Juthamas Tantated

 

Production Credits:

Production Company: HUB HO HIN BANGKOK

Email: producer@hubhohin.com

Film Director: Nawapol Thamrongrattanarit

Assistant Film Director: THANAKRIT WONGWARAPHAN

Cinematographer: Niramon Ross

Film Producer: Nattapon Kornkaew

Editor: Chonlasit Upanigkit

Costume Stylist: Pacharin Surawatanapongs

Post Producer: Patcharee Sakunrungwat

Post-Production Credits: One Cool Production