LONDON – Fallon London is letting would-be travellers know that ebookers allows them to book holidays that are as individual as they are in a new television campaign, which ditches cliched holiday tropes in favour of quirky fun.
The concept at the heart of the campaign is ‘Book unique’, built on Fallon London’s observation that whatever your passion, thanks to ebookers’ breadth of choice and flexibility, you can book a trip that is as unique as you.
This is brought to life via stories of weird and wonderful travellers and the unique holidays they have booked through ebookers, in a fantastical style.
In one ad we see a boy who is mad on gladiators taken on a holiday to Rome by his parents, where they can indulge their desire to live like emperors while their son gets some hands-on experience of history.
In another spot, a couple who love marine life are able to book an entire trip to Dubai built around their aquatic obsession, right down to staying in a hotel room with a window looking out underwater.
Maryse Gauthier, Head of Brand Marketing at ebookers said “ We want to remind consumers of the breadth and depth of the travel booking options offered by ebookers and underline the ease with which travellers can put together their unique holiday”
The campaign runs on television, out of home, radio and social media starting this September, in Finland and Switzerland. Anonymised data gathered from booked trips after the campaign has launched will be used to inform future communications.
Chaka Sobhani, Chief Creative Officer, said: “We instantly realised that the amount of different combinations you can book on ebookers was infinite. This lead us to our simple idea of ‘Book unique’. Everybody wants something different from their holiday. Some travel for food, some for culture and others for adventure. With much of the travel category advertising in the same way, we were keen to do something a bit different to entertain viewers.”
Credits:
Chief Creative Officer: Chaka Sobhani
Creative Directors: Neil Richardson; Ronaldo Tavares; Ricardo Motti
Client: ebookers
Clients: Robin Sutherland, Managing Director; Maryse Gauthier, Head of Brand Communications; Leif Neuvonen, Senior Marketing Manager
Art Director: Liam Nicholson
Copywriter: Cameron Black
Finnish Copywriter: Juha Kivelä
Graphic Designer: Ron Morrison; Adrian Britteon
Client Service Director: Jo Tauscher
Account Director: Thomas Prideaux
Planning Director: Olivier Tse
Agency Producer: Eleanor-Rose Stamp
Director/Production Co: Jake Dypka, Independent Films
Producer: Sally Llewellyn, Independent Films
Editor: Jack Singer
Post Production: MPC – Grade (Richard Fearon). Online – Prodigious
Sound Design: Factory (Dan Beckwith) – UK; Prodigious (Michael Powell) – Finland & Switzerland
DoP: Patrick Meller
Media planning/buying: PHD
