Campaign Spotlight

Campaign Spotlight: Filipinos challenge the ordinary and redefine the new normal with Globe’s “Recreate” Campaign

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MANILA, PHILIPPINES– The pandemic may have forced us to stay at home but Filipinos are known for their resilience and creativity. Instead of allowing cabin fever to consume their thoughts, they took the opportunity to recreate their life. They did not just welcome the new normal, they built a better one.

Globe is celebrating the Filipino’s courage to discover and rediscover passions, express themselves on social media, and live their best lives. Through its Recreate campaign, the network encourages everyone to embrace change, redefine the normal, and enhance how they work, live, and play.

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Here’s how Filipinos are recreating their lives for the better:

Pushing creative boundaries

Staying home has inspired many to express themselves and showcase their talents online. The quarantine period has seen the rise of a new batch of content creators who post comedic skits, TikTok duets, and song and dance covers. Their content has become a source of happiness for their followers, relying on these videos for a ray of sunshine during bleak times.

Experimenting with new things

Spending more time at home has given everyone the chance to try something new. Many turned to the kitchen to try food trends like dalgona coffee and ube cheese pan de sal. Others tried home workouts on YouTube and practiced their food photography game. A fun quarantine trend was when everyone became a plantito and plantita and filled their homes with leafy foliage!

Changing the way we work

Quarantine restrictions have forced many to work from home. This gave them the chance to redesign their homes to have a cozy workspace where they can quietly attend Zoom meetings and finish their deadlines. Meanwhile, others supplemented their incomes by starting their business selling sushi bakes, cookies, and other delicious treats.

The quarantine may still be ongoing but It’s time to redefine the new normal. It’s time to rediscover what we love and find ways to make our homes and lives better. Through its innovations, services, and promos, Globe is helping usher a better normal so Filipinos everywhere can recreate better days.

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