Campaign Spotlight: Fleet of emission-free electric Innogy go! cars fitted to measure the true level of smog

0
218
Share this post

WARSAW, POLAND – In Warsaw (population 1.8M), there were only five official points measuring the level of smog. Residents of many districts had to rely on readings that often came from meters placed many kilometers away from their place of residence. Some districts had no air quality measurement.

180heartbeats + JUNG v MATT equipped the fleet of emission-free electric cars innogyGO! with sensors measuring air quality. Now, measurements taken from air sensors in innogyGo! cars enable data collection even from districts where there were no stationary sensors before. 25 cars deliver up to 108 thousand readings per day. We have created the most precise smog map in the world.

The information provided by the Mobile Air Check helps Varsovians make daily decisions: where to go for a walk, or whether they should go to work by bike. It’s important also due to the current world pandemic because we need healthy lungs and clean air more than ever.

CREDITS

Ewa Midak, innogy manager of sales / global account manager
Małgorzata Nieciecka, innogy head of marketing communications
Anna Skibicka, innogy senior communications specialist
Gabriela Kowalska, innogy senior communications specialist – n
Jacek Major, innogy head of digital & e-commerce
Martyna Kisiel, innogy social media coordinator

Mikołaj Sadowski cco & partner, 180heartbeats + JUNG v MATT
Michał Sęk creative director 180heartbeats + JUNG v MATT
Tomasz Bujok creative director, 180heartbeats + JUNG v MATT
Michał Koncikowski senior art director, 180heartbeats + JUNG v MATT
Grzegorz Paraska, senior copywriter, 180heartbeats + JUNG v MATT
Artur Leśniak, senior strategy planner, 180heartbeats + JUNG v MATT
Mateusz Michalczyk, senior graphic designer, 180heartbeats + JUNG v MATT
Marcin Gaworski ceo & partner, 180heartbeats + JUNG v MATT
Marta Krawiec account director, 180heartbeats + JUNG v MATT
Katarzyna Pilitowska account manager, 180heartbeats + JUNG v MATT
Łukasz Deoniziak experiential director, 180heartbeats + JUNG v MATT
Magdalena Łukasiuk, pr manager, 180heartbeats + JUNG v MATT
Hanna Gnatowska, junior pr specialist, 180heartbeats + JUNG v MATT

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.