PARIS, FRANCE — Red Star FC introduces PASS-PASSE, a custom mobile phone background including the vaccination QR code to help fans enter the stadium faster on match days.
Since this summer, it is mandatory in France to show one’s vaccination status before entering locations that gather more than 50 people.
Months later, this rule is still in place and is a particular pain point in football stadiums where supporters risk missing kickoff because of delayed entries caused by fans trying to locate their QR code inside their mobile phones.
That’s why Red Star is introducing Pass-Passe to ease entry into the Bauer stadium and let supporters of the club show their allegiance to their favorite club.
The Pass-Passe is a simple and clever solution to reduce waiting time. It includes the QR code of the health pass directly inside one of three phone wallpapers inspired by the club’s imagery: the red star, the design of the stadium, or the famous Z building that has a direct view onto the pitch.
Fans of Red Star FC will be able to show their pass with no delay at the stadium entrance, but also in restaurants, bars, movie theaters, and all other places that ask for it.
A tutorial on the club Instagram account details the steps needed to add the custom wallpaper.
French ad agency BETC is behind the concept of the operation and the wallpapers.
CREDITS
Operation: Red Star Pass-Passe
Brand: Red Star Football Club
Brand: Managers: Patrice Haddad, Paul Ducassou
Ad Agency: BETC
Agency Managers: Mathieu Laugier, Adrien Bletton
Chief Creative Officer: Remi Babinet
Executive Creative Director: Jerome Galinha
Creative Director: Margot Helfter
Copywriter: Charles Barraud
Art Director: Aurore Michelin
Assistant Art Director: Cassandre Siebert
