MANILA, Philippines– Ford Philippines has released a campaign to launch its Ford Territory, “Unexpected” created by BBDO Thailand and produced by BBDO Guerrero.
The Ford-engineered and designed SUV will offer a new driving experience to young professionals and starting families.
Developed by Ford Motor Company and its joint venture partner Jiangling Motors Corporation, the Ford Territory brings to life the Ford DNA in its design, engineering, and capability.
“The Ford Territory will boost our growing SUV lineup as a new product born out of Ford’s long- standing heritage and expertise in the utility segment,” says PK Umashankar, president and managing director, Ford Philippines. “We are confident that the Ford Territory will offer a new driving experience to Filipino customers as a modern, spacious and technologically-advanced SUV that delivers great value.”
Ford Philippines is offering the Ford Territory in Titanium+ and Trend variants and comes in six colors including Ruby Red, Diffused Silver, and Panther Black for both variants, Star White for the Trend variant, and Crystal Pearl White and Moonstone Blue for the Titanium+ variant, with a host of features and driver-assist technologies.
CREDITS
Campaign title: Unexpected TVC
Brand/Service: Ford Territory
Advertiser/Client: Ford Group Philippines
Client Contact: Ryan Lorenzo
Agency Credits:
Agency: BBDO Bangkok & BBDO Guerrero
Creative Chairman: Suthisak Sucharittanonta (Thailand) David Guerrero (Philippines)
Chief Executive Officer: Francine Kahn-Gonzalez (Philippines)
Chief Creative Officer: Anuwat Nitipanont (Thailand)
Executive Creative Director: Peter Oh (Thailand) Federico Fanti (Philippines)
Creative Director/Head of Art: Sarita Chanthai & Piyakan Sirikanchakorn (Thailand) Ali Silao (Philippines)
Account Director: Dylan Clarkson (Thailand) Kate Bitara (Philippines)
Creative Services Director: Al Salvador (Philippines)
Print Producer: Zeth Pascual (Philippines)
Producers: Jing Abellera, Leslie Tan
Traffic Director: Jane Sindayen
Traffic Coordinator: Chai Apura
