INDIA – Yesterday, the Free Press Journal changed its masthead to “Free Food” Journal. Why? To use their masthead to draw the nation’s attention to issues that deserve to be addressed.
5,00,000 million is the value of the food that is wasted in India every year, while 40% for the total produce wasted. About 200 million people go to bed hungry every night. The publication felt the need to address the issue, which is why, on the occasion of World Food Day, Free Press Journal is dedicating two full pages to it, in an attempt to tackle the issue head-on.
On the pages inside, you’ll find articles written by Sanjeev Kapoor, Gauri Devidayal, Luke
Coutinho, and by representatives of Roti Bank, Annamrita, Community Fridges, highlighting
different aspects of the problem and the solution.
Abhishek Karnani, Director of Free Press Journal, shares: “This is one of the most pressing issues that India is facing. A number of NGOs and organisations, including government bodies, have been working on finding solutions to this issue for the last 4-5 years. We want to do our bit to contribute and to raise awareness about the issue. By changing our masthead to reflect it, we are reflecting upon and dedicating two full pages to amplify this it. We will be taking this idea forward through the year, shining the spotlight on multiple issues – like access to education, healthcare, safety, etc., on relevant national and international days.”
The idea was brought by Taproot Dentsu, one of India’s leading advertising agencies. Chief Creative Officer and Co-Founder Santosh Padhi (Paddy) states: “I’m glad that we have the platform to give this issue the importance it deserves. And I’m even happier to say that we have managed to get quite a few NGOs to partner with us and accept donations, who are also just a phone call away in case you want to donate leftovers from a party, wedding or gathering. So, we have a strong call to action well integrated.”
At the end of the second page, you’ll find a list of NGOs, that help provide different solutions, with their contact details. In addition to this, beyond the pages, you’ll find that our Free Food Roundtable will keep adding and addressing more on this issue as well.
Free Press Journal first started this movement on 29th August 2019, National Sports Day, by changing their 90-year-old brand name to “Free Sports” Journal, shining the spotlight on the issue of food wastage and food donation.
