COPENHAGEN, DENMARK — TV 2 Danmark, in collaboration with the Danish League and Player’s Association, confronts the ugly side of football fandom in a brand new campaign that tackles hate speech and discrimination.
Directed by filmmaker Martin Werner and produced by Bacon, the campaign under the initiative‘Stop Before Crossing the Line (Stop før Stregen) doesn’t just tackle discrimination and hate speech in football – it shames it, by putting a mirror up to those who perpetuate it. And what stares back? A clown. By calling out those who post hateful comments online without thinking, this kind of behavior is outed as as foolish and immature as a clown.
Inspired by a stark 2022 survey revealing that 65% of top-league players and 44% of players across Danish football have faced hateful messages, the campaign taps into satire and social commentary to spark something bigger: introspection, empathy, and behavioral change within the game.
The campaign is directed by Martin Werner, produced by Bacon and made with TV 2 Creative.
CREDITS
Agency: TV 2 Creative
Production Company: Bacon
Directors: Martin Werner
Executive Producer: Samuel Cantor
Producer: Joacim Fougner
DOP: Louise McLaughlin
Production Manager: Alicia Moon Winding
Production Coordinator: Emilie With
1st AD: Stefan Danholm
Directors Assistant: Taleb Fartous & Gustav Werner
Focus Puller: Gustav Meiling
C-foto: Kristoffer Høyer
DIT: Sospeter Nganga
Gaffer: Noah Lynnerup
Belyser: Mathias Rasmussen
Belysnings ass: Kasper Mønster
Belysnings ass: Ulrik Gani
Grip: Christian Brøndum
Grip ass: Marius Krab
Sound Technician: Peter Thorneman
Production Designer: Rie Lykke
Props: Silja Cohn
Props Assistant: Stefan From
Stylist: Pernille Holm
Stylist Asst.: Anja Alferi
Sfx Makeup: Morten Jacobsen
Makeup: Sofie Bau
Extras coordinator.: Thea Outzen
Post Producer: Louise Ryge
Editor: Frederik Marbell
Colorist: Didrik Bråthen @TMLS
VFX/Online: Ola J. Nestande
VFX Conform: Emanuel Kambo
Sound Designer: Adrian Aurelius @ Ballad
Agency Producer: Maria Louise Ottesen
