BOGOTÁ, COLOMBIA — Traveling kilometers thinking about the environment is what Vanti achieves with natural gas vehicles (NGV), thanks to its low CO2 emissions and costs that support its commitment to the green spaces of the country’s roads.
This is how Provida, Vanti‘s new DNA, sponsors initiatives such as MAPS OF LIFE, an idea that rediscovers the country’s highways and makes evident the fauna found on them. Animals such as the flamingo, frogs, and the condor, are some species that can be found through Google Earth satellite maps, navigating in the mountains of Colombia through this application.
This proposal is made for international earth day where the main print media in the country, (EL TIEMPO, ADN, PUBLIMETRO) gave it greater visibility, achieving a total of 111,365 impressions and more than 2,800 clicks in digital media showing great interactivity and impact on the audience.
CREDITS
CEO: Xavier Serrano
CCO: Edwin Pineda
Director Creativo: Eduardo Romero
Director de Arte: Sergio Guerra
Director de cuenta: Johanna Rodriguez
Gerente de Cuentas: Andrea Wilches
Ejecutiva de Cuenta: Lucia Gómez
