TOKYO, JAPAN — Geometry Ogilvy Japan has launched a mixed reality campaign for the Shibuya 5G Entertainment Project, in partnership with telecommunications provider KDDI’s au 5G, Netflix and the Shibuya ward of Tokyo (the city’s commercial and business district and home to restaurants, shops, and entertainment).
The campaign is entitled “Ghost in the Shell: SAC_2045” x au 5G Unlimited Reality, which features a transformed Shibuya: a futuristic entertainment showcase with mixed reality content, piggybacking on the Netflix’s original anime series.
Based on the hugely popular 1980s Japanese manga series “Ghost in the Shell” by Shirow Masamune, the mixed reality content uses famous Shibuya monuments to bring to life both the characters and plotlines of the series to demonstrate the power and speed of 5G.
https://www.youtube.com/watch?v=5bjR9ASQvkg
“This unique partnership demonstrates first-hand the ability of au 5G to provide futuristic experiences to a city on the cutting edge of entertainment, like Shibuya,” said Geometry Ogilvy Japan General Manager Sean Palmer.
“Our experiential content on the streets themselves will be live and ready to go as soon as restrictive measures are lifted,” Palmer added.
