Ideas agency GIGIL makes a new approach to hair loss prevention with their latest campaign for Novuhair: Hold On. Novuhair released the video on their official Facebook page on Thursday, February 20.
The campaign opens with a couple making up after a fight, only to be mirrored by hair walking out on a man after an argument, and never coming back.
One would think that testimonials and celebrity endorsements are the way to go in such products but GIGIL’s clever use of humor injected into a dramatic scene proved impactful when it came to social media. After only four days, the digital video has chalked up 12.4K shares, 3.6K comments, and 1.2M views.
“This is our first project for Novuhair and we are excited for this client,” said Herbert Hernandez, GIGIL’s Chief Creative Officer and Partner.
Watch the campaign here.
CREDITS
Brand Manager: Dave V. Rentoria, Janelle Shio
Marketing Assistant: Marian Portillo
Chief Creative Officers: Herbert Hernandez, Badong Abesamis
Art Director: Heninah Salud
Head of Social: Jeano Cruz
Managing Partner: Jake Yrastorza
Account Director: Jim Jimenez
Account Supervisor: Cam Elicaño
Account Manager: Micco Balana
Director: Marius Talampas
Line Producer: Mara Bernaldo
Producer: Sasa Abella
Production House: ProvillStudios Manila
