MANILA, PHILIPPINES – With more than 5 million downloads to date, and consistent spots in trending pages in app stores, Adorable Home is the latest game to take the world by storm. The game’s objective is simple: after moving into a new home in the suburbs, you take care of your cat, and pack bentos for your partner who goes off to work. Doing these activities earns your character “Love Points,” which serve as in-game currency.
While the relaxing gameplay and aesthetic visuals are beloved by Filipinos, earning low points from making expensive bentos is not. That’s why GIGIL helped 7-Eleven’s loyalty program CLiQQ to chip in, by offering fans “The Bento Barter.”
The first Philippine brand to utilize Adorable Home as advertising medium, CLiQQ allowed players to trade in their lowest “Love Points” received from making bentos, and raised them to 10 times the number in CLiQQ points. Giving Filipinos the opportunity to buy real-life items from 7-Eleven for themselves, or for their real-life partners!
Eager Adorable Home fans have jumped in at the chance of turning around their disappointment into real-life 7-Eleven treats.
The effort was welcomed and supported by CLiQQ. “We take loyalty very seriously. Rewards should be a source of love— and in the spirit of convenience, enjoyed by everyone,” says Deena Santos, CLiQQ Marketing Manager.
