PARIS, FRANCE – Because the best proof of elegance is to play collectively, Lacoste and BETC are ending this very particular year by setting up an operation in favour of Apprentis d’Auteuil — a French association that has been working since 1866 for the education, training and social and professional integration of young people throughout France.
Between December 14 and 20, all orders sent to France from Lacoste.com will include a delivery slip for Apprentis d’Auteuil. This voucher will allow you to send one or more items of clothing to the association, from any brand, free of charge.
“The Lacoste Foundation has been involved with Apprentis d’Auteuil for several years through a programme for the integration of young people through sport. With Give for Good, we are continuing our commitment alongside this association to support the most vulnerable,” Catherine Spindler, EVP Branding and Marketing at Lacoste.
“After a hectic 2020 and end-of-year celebrations that will be even more difficult for some, we wanted to add a gesture of solidarity to Lacoste online orders during one of the most active weeks in e-commerce,” Aurélie Scalabre and Olivier Aumard, Creative Directors at BETC.
Having spent most of 2020 in our homes, closets are often filled with clothes that are rarely, if ever, worn, and yet are in very good condition. Either they are the wrong colour, the wrong size or simply not the right style, Give for Good gives these clothes a second chance while making a valuable contribution to Apprentis d’Auteuil to support social and professional integration in France.
CREDITS
BRAND: LACOSTE
AGENCY MANAGEMENT: Nathalie Beguinot, Alexandra Van de Vyvere, Sarah Mugnier
AGENCY: BETC
AGENCY MANAGEMENT: Gaëlle Gicqueau, Fanny Buisseret, Louise Menaige
CREATIVE DIRECTOR: Aurélie Scalabre, Olivier Aumard
ART DIRECTOR: Julien Vergne
COPYWRITER: Alexandre Girod
ASSISTANT ART DIRECTOR: Mathis Payet
LEAD PRODUCER: Bao Tu Ngoc
PRODUCTION HOUSE: General Pop
SOUND PRODUCTION: GUM
TV PRODUCER: Antonin Romeuf
PLAN MEDIA RP, Social Media
