BANGKOK – The latest KBank campaign, conceptualised by GREYnJ United, features global K-pop sensations BLACKPINK, and is aimed for the Gen Z audience.
“KBank Empowers Your Belief” is a film designed specifically for Gen-Zers, with a focus on capturing the attention of an audience with increasing social and economic power.
At the launch, #KBankxBLACKPINK instantly became the top trending hashtag, wracking up 1 million views within the first 10 hours and over 5 million views within the first day, on Twitter alone. Social media platforms such as facebook, twitter and Instagram also experienced increasing views through endless tweets, posts, tags, comments and shares as well as organic engagement from fans and audiences across different geographies.
With plenty of participation online through social media, the campaign has been a success on the worldwide stage, especially from among those who are the driving force of a future economy.
CREDITS:
Client: K Bank
First Senior Vice President: Chitravinee Vannakorn
First Vice President: Nithivadee Punnahitanont
Assistant Vice President: Mr Pittsanu Sitabutra
Senior Retail Marketing Communication Specialist: Wannaporn Hualmanop
Advertising Agency: GREYnJ United Bangkok
CEO – Indonesia & Thailand: Subbaraju Alluri
Chief Creative Officer: Jureeporn Thaidumrong
Managing Director: Kanaporn Hutcheson
Deputy Chief Creative Officer: Asawin Phanichwatawa
General Manager: Kanokkorn Seehapan
Group Account Director: Vorawan Kaewket
Senior Account Executive: Patchara Witithladda
Associate Strategic Planning Director: Jongkoch Dusittanakarin
Senior Strategic Planner: Pareena Rachjaibun
Creative Director: Thanyaluck Pongacha
Senior Art Director: Vongjino Kedjariyanon ,Nukool Khamlert
Copywriter: Pat Deesawat
Graphic Designer: Dechppat Chamnoi
Project Management Director: Kanoksak Kanchanachutha
Senior Traffic Co-Ordinator: Juthamas Tantated
Project Manager: Ruangkanjana Aiamrit
Digital PR Manager: Saengwit Kewaleewongsatorn
Production
Production Company: Matters in Liukh
Film Director: Liukh
Asst.Film Director: PARK Sang Woo
Cinematographer: LEE Hangyeol
Film Producer: KIM Minsik, RYU Jina
Film Art Director: Rami
Costume Stylist: KIM Wook
Production Manager: LEE Seung Yeon
VFX Producer: SONG Doo Hwan, Sully
VFX Company: SOLID
VFX Supervisor: JK
2D Artist: KIM Hyung Jun
3D Artist: KIM Young Woo
Motion Designer: PARK Il Jun
Editor: EDITIN / YOU Sejin
Colorist : COLORADO / ROH Hakmin
Composer: LEE Banseok
Sound Studio: Gorilla Sound
About Grey Group
Grey is the advertising network of Grey Group. It ranks among the world’s top advertising and marketing organizations, serving one-fifth of the FORTUNE 500, in 96 countries. Under the banner of “Grey Famously Effective Since 1917,” we continue to break new ground in brand experience across every platform and create lasting consumer connections. Our parent company is WPP. Grey won the 2015 Cannes Lions Innovation and the 2015 Cannes Lions Product Design awards. The agency was also recognized as “2014 Global Agency of the Year” by The Global Awards, “2014 Global Agency of the Year” and “2015 Global Agency of the Year” by ADWEEK, “2014 Agency of the Year” by AD AGE, as well as by FAST COMPANY as one of “World’s 50 Most Innovative Companies.
