Appealing to existing and new gamers alike, the humorous social and digital first campaign features a series of tricky scenarios which are expertly navigated with either a brilliant poker face or the perfect bluff. Hitting the right balance between poker and everyday life was a priority and reinforced the need for the campaign to be social first, demonstrating their poker readiness with humorous, relatable and shareable content.
The campaign reinforces the idea that “You’re poker ready”, through the protagonist’s ability to apply poker skills to awkward real-life moments.
One spot features a family and the daughter’s boyfriend awkwardly watching amorous mating between two great apes on the TV, whilst another shows a bear charging into a packed sports bar in an attempt to get the best seat to watch the game. The digital content includes a choice of reactions for the viewer to select, with the hero’s poker face being the winning choice each time.
Watch the videos here.
CREDITS
CLIENT: PokerStars
WORK TITLE: Poker Ready
CREATIVE AGENCY: RAPP UK
CREATIVE DIRECTORS: Adam Rolfe
COPYWRITER: Ryan Albuino
ART DIRECTOR: Will Clark
PLANNER: Joe Hoppard
BUISNESS DIRECTOR: Craig Hohaia
SENIOR ACCOUNT MANAGER: Ben Phillips
SENIOR ACCOUNT DIRECTOR: Jamie Marks
DESIGNER: Simon Cheshire & Helen Robertson
PRODUCER: Ryan Brady
MEDIA BUYING AGENCY: PHD & Mediacom
PRODUCTION COMPANY: Outsider
DIRECTOR: Jim Gilchrist
