Campaign Spotlight

Campaign Spotlight: GOMO celebrates one year by launching “No Stop In Us” campaign

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MANILA, PHILIPPINES — GOMO is a digital telco that’s all about breaking through barriers. The GenZ-marketed brand launched last year in the middle of a pandemic and now boasts of over a million subscribers.

With its “We Don’t Stop” mentality, GOMO is now celebrating its anniversary this October with its GOMO fam.

To kick things off, the brand recently produced its NO STOP IN US anniversary film. Even if most productions have been postponed because of lockdowns, GOMO found a way for its quirky creativity to shine through.

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Composed entirely of stock footage and photos, No Stop In Us is an awesome sight to behold.
It takes the viewer on a journey of the brand’s history, leading to a visual spectacle of the surprises the telco has in store this month.

But of course, the efforts don’t stop with one film. Vouchers drops, giveaways, workouts, a game night, a watch party, and an online concert are all lined up for GOMO’s subscribers.

​Learn more about GOMO’s anniversary here.

CREDITS

Client: GOMO
Marketing Director: Don Laudencia
Brand Acquisition & Digital Marketing: Bianca Villareal
Brand Management & Partnerships: Celine Larracas
Brand Experience & Retention: Ronald Tinsay
Brand Strategy & Integration: Bea Ramos
Brand Portfolio & Usage: Enzo Clemente
Emerging Digital Channels & Operations: Isabel Marice Lim
Mainstream Acquisition & Channel Development: Jay Balmaceda
Campaigns and Communications Strategy Manager: Eric Nolasco
Campaigns and Communications Strategist: Bea Pagkalinawan

Agency: Publicis JimenezBasic
Executive Creative Director: Trixie Diyco
Group Creative Director: Bia Fernandez
Creative Director: Marielle “Auti” Nones
Associate Creative Director: Stephan Domingo
Senior Art Directors: Blanche Llanes, Jan Sarmiento
Senior Copywriter: Katya Rara
Copywriters: Raffy Raralio, Louis Paulo Ayson
Senior Designer: Willy Mendoza

Head of Accounts: Katie Santos
Account Supervisor: Jo Payot
Planner: Isabel Agoncillo

Producer: Syd Alcala (Just Add Water)

Production House: Provill Studios
Director: Rob Javier
Sound: Hit Productions
Arranger: Brian Cua

Partner with adobo Magazine

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