In Hollywood, 96% of film directors are men. In Europe 81% of films are directed by men. Only 20% of films shown in Swedish cinemas so far this year have female directors. This leads to an imbalance that makes the film industry more one-eyed than it needs to be. A film industry with more gender equality would lead to more interesting films with more perspectives and much higher definition.
People want to see those films. People want to see the whole world. People do not just want to represent the film industry as it is, they just want to inspire change. That is why half of the films at the 2020 Göteborg Film Festival will be directed by women. This initiative is called “50/50 Vision”.
The Göteborg Film Festival would like to start the gender parity year of 2020 by implementing what everyone is talking about: an equal program at a major international film festival.
During the 2020 Göteborg Film Festival 200 films by men will be shown. They will also show 200 films by women. This will allow us to see the most from the world.
Credits:
Advertising Agency: Stendahls
Martin Cedergren – CCO
Andreas Gunberg – Head of Strategy
Mikael Andersson, Copy
Alexander Skoglund, AD
Anton Eriksson, Copy
Viktor Eriksson, AD
Jens Flensburg – Account Manager
Production Company: Fanny & Alexander Productions
Julius – Daniel Quai
Karen – Grace Fitzgerald
Andreas Törnqvist – Executive Producer
Alexander Gibbons Barth – Producer
Gustav Öhman Spjuth – Producer
Lisa Forslund – Director
David Grehn – DOP
Rikard Karlsson – SAC
Arnar Njall – Best boy
Tobias Lindkvist – Best boy
Magnus Mikander – Sound tech.
Kristina Karlström – Set designer
Angelica Asplund – Makeup artist
Patrizia Gutensparr – Styling
Marina Almén – Styling ass
Estelle Martinsson – Prod. Ass
Robin Johansson – Editor
Martin Mighetto – Sound design
Henrik Appel – Graphics
Joseph Tholl – Music
Light in a room – Equipment & Studio
