LONDON, UNITED KINGDOM – Digital out-of-home (OOH) ads provider, Grand Visual, launched a huge global campaign involving 153 cities across 25 countries called #SendingLove.
Fully powered by user-generated content, the project gathers photos and messages of positivity sent in from all around the world and displays it on billboards in the sender’s chosen city.
Aside from promoting solidarity among the participating countries, the campaign also acts as a fundraising initiative for the World Health Organization (WHO)’s COVID-19 Solidarity Response Fund to support communities battling the effects of the current pandemic.
Billboards are updated in real-time to reflect new submissions. This way, passersby are constantly showed new messages of strength from various parts of the globe on their local billboards. In addition, participants are sent shots of their photos on big international billboards, encouraging them to share it on social media as well to reach even wider audiences.
My Niece Ziah in China! #SendingLove well done @GrandVisual @PlexusOOH @TalonOOH for delivering the world's largest User Generated Campaign pic.twitter.com/h8YgYdXhf2
— Eric Newnham (@EricNewnham) May 18, 2020
Our largest ever UGC campaign starts today, #SendingLove via #DOOH in 150 cities, across 40 countries. Working alongside @TalonOOH & @PlexusOOH with key support from @worldoohorg
Here's how you can take part in #SendingLove >> https://t.co/V25sZVzjh4 pic.twitter.com/RniQjmXkpr— Grand Visual (@GrandVisual) May 18, 2020
Mrs C #SendingLove to NY @TalonOOH @GrandVisual @PlexusOOH pic.twitter.com/7MCE0hsetZ
— james copley (@JCopley70) May 18, 2020
Grand Visual also worked with Plexus, Talon’s global OOH network, on this campaign to bring different peoples together towards one goal: to send love.
