MARYLAND, USA — Frank’s RedHot® released its first-ever “edible NFT” and spoof cryptocurrency “Bonecoin” to celebrate the favorite game-day snack ahead of the Big Game: buffalo wings. From January 27 through the end of the Big Game on February 13, fans can scan images of their chicken wing bones to earn Bonecoin at Bonecoin.com (mobile only). The fan who accrues the most Bonecoin will win the Frank’s RedHot NFT and its edible replica, the eNFT.
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“Frank’s RedHot keeps a pulse on the latest trends, and we are particularly excited about giving fans the opportunity to tap into the NFT space in a saucy and interactive way,” said Alia Kemet, VP of Creative & Digital, McCormick. “We’re excited to be a first to offer an edible NFT, or what we’re calling an eNFT. What better way to enjoy football than with your own Frank’s wing art – both digital and edible.”
On Wed., February 2, NFL legend and Frank’s ambassador Eli Manning will be in New York City on Broadway between W 58th & W 59th St. in the Frank’s “Wing Wagon,” giving out free Frank’s RedHot Wings to help consumers get in on the action and start earning Bonecoin, while supplies last. “I’m excited to give fans another way to be a part of the game while enjoying Frank’s RedHot,” said Eli Manning.
Actor and comedian Eric André – a buffalo chicken wing and hot sauce aficionado – is also joining in to get fans eating wings drenched with Frank’s and mining for Bonecoin on social media.
If you’re looking to start eating wings and earning Bonecoin, visit Bonecoin.com. Earn extra Bonecoin by visiting Bonecoin.com for links to follow Frank’s on Instagram or Twitter, visit Frank’s on Facebook or download the Flavor Maker App. On game day, enjoy Frank’s RedHot Original Buffalo Chicken Wings, Buffalo Chicken Dip, Buffalo Chicken Nachos, Chicken “Parm” Sliders, Buffalo Baby Back Ribs, and more.
