BANGKOK – To celebrate World Autism Awareness Day 2018, True Corporation partnered with the Autistic Thai Foundation to create awareness, understanding and acceptance for autistic children to live happily in society. The project’s concept was built around “Creating a Better Life for the Disabled”, an idea True believes firmly in.
As part of this year’s theme to “Bring Togetherness to Society”, the campaign “TrueLove รักพิเศษ..คนพิเศษ”, (TrueLove special love…special person) depicts autistic children in an alternate light, seeking to drive change in the way people perceive children with autism.
True has been dedicated to improving the lives of autistic children. For several years, True and the Autistic Thai Foundation have been supporting children with special needs through innovative knowledge, providing career opportunities through the True Autistic Thai Center. In addition, they also set up the True Coffee’s Barista Program and Autistic Application, with the programs designed to help the children better integrate into mainstream society and move towards self-reliance.
Autistic children comprehend things differently from others. Many find it a challenge to understand the emotions displayed in others, have difficulty in communicating and expressing themselves, and very often are described as ‘living in their own world’, barely making eye contact while speaking slowly and repeating their actions. However, many fail to realize the merit and vast potential within them through their concentration skills, and imagination without limits. They are truly special, and their love for all is pure.
Autism Spectrum is a disorder without specific symptoms unlike Down Syndrome, and it is essential to educate members of the public about the disorder to foster greater cohesiveness in society today. After all, love is all a child with autism craves. Together, let’s make a difference.
List of Credits
Client: True Corporation
Executive Assistant to Chairman of the Executive Committee & Chief Brand & Communication Officer – Dr.Papon Rattanachaikanont
Group Director of Brand Communication & Media Management – Mr.Teerasak Arunrermwattana
Agency: GREYnJUNITED
Creative Chairwoman – Jureeporn Thaidumrong
Managing Director – Kanaporn Hutcheson
Executive Creative Director – Asawin Phanichwatana
Creative Director – Thanyaluck Pongacha
Creative Group Head – Siravich Chatchaiganan
Senior Copywriter – Chanikarn Sitthiaree
Copywriter – Sorrasak Thummakosol, Shanya Jiwachotkamjorn, Warumpa Laoprasert, Arthima Iam-athikom
Art Director – Vanalee Krairavee
Account Management – Kanokkorn Seehapan, Nantida Tansawai, Naphat Ruenpanich
Production Director – Kanoksak Kanchanachutha
Junior Producer -Thanyaporn Damprasert
Creative Support – Juthamas Tantated
Production House: PHENOMENA
Film Director – Thanonchai Sornsriwichai
Co-Film Director – Prateep Pinta
Film Producer – Sumalee Tantrapongsaton, Wilasinee Phuakdech
Assistant Film Director – Korkiat Tripattansuwan
DOP – Thanapol luangprasert, Sopon Keawpaluek
Production Manager – Kitsiri Karunanon
Post Producer – Ponsuda Piyarattanapong
Editor – Songsak Visittipackdeekun
Colorist – Sarayouth Phuksawattanachai
Flame Artist – Pitipol Yuenboon
Composer – Chumpol Sepsawasdi
Sound Studio – Cine Digital Sound Studio Co.,Ltd.
Other Post-Production Credits – Matad Co.,Ltd. , Edittide Co.,Ltd
