BANGKOK, THAILAND – Designed to be invisible under your clothes, seamless bras should obviously be smooth. To demonstrate how smooth Sabina‘s are, GREYnJ United Bangkok created an ad that literally slides you to places.
At a shoot of Sabina’s commercial, a celebrity acting as a spy slides on the floor to get out in time before the door closes down on her. As she slides past the closing door, a demonstration of the smoothness of the seamless bra by lingerie brand Sabina, the director yells cut. However, the actress continues sliding to the point that she leaves the set and travels around the globe.
GREYnJ United Bangkok’s The Mission Non-stoppable for Sabina gained 6 million views in two days. Aside from the buzz it generated online, the film led to numerous user-generated content.
CREDITS
Managing Director: Kanaporn Hutcheson
Chief Creative Officer: Jureeporn Thaidumrong General Manager: Kanokkorn Seehapan Group Account Director: Vorawan Kaewket Account Executive: Pitimon Protien Creative Group Head: Matthana Saetiaw Art Director: Wirunchana Doomklang
Copywriter: Jinsumon Phongpasupinyo
Project Management Director: Kanoksak Kanchanachutha Agency Producer: Thanyaporn Damprasert Senior Traffic Co-ordinator: Juthamas Tantated Production Company: PHENOMENA Bangkok
Director: Rong Soralamp
First Assistant Director: Yanisa Ngamarunsuk Second Assistant Director: Vivisn Jarupattanasirikul Cinematographer: Thawat Taifayongvichit Film Producer: Sucheera Kaewngam Film Art Director: Sermsart Pullbutr Casting Director: Pimploy Pitakchart Costume Stylist: ชมพู่ : หนุ่ม
Extra : ปันทิพย์ ใจงาม : Pun-thip Jai-ngarm Production Manager: Suteera Pummaneegorn Post Producer:
ลลิตา เสน่ห์ลักษณา / Lalita Saneluksana Post-Production Company: Komdee
Editor: ปิยนันท์ ศึกษาการ
Colorist: MiniP Digitalpost
Flame Artist: MiniP Digitalpost Composer: Chaibovon Jame Seelookwar Sound Studio: Cinedigital Sound Studio
