INDONESIA – There are Japanese expatriates left stranded during the Covid-19 pandemic and this presented an opportune time for Sushi Sei Restaurant to launch a campaign that reminded them of the authentic taste of home.
Based on the insight that the Japanese expatriates missed their homes and their food, it was timely to remind them that there is a celebrated Japanese chef at Sushi Sei Restaurant capable of filling their needs.
This insight led to a print and poster campaign launched by Hakuhodo Indonesia which highlighted the flavour of home with spot-on visual cues of various sushi-inspired elements in picturesque settings of their hometowns.
There were 5 versions of print and posters and these featured favourites like sake, tamago, ika, maguro and tako sushi, each forming a specific setting reminiscent of home.
