In Thailand, a heavily buddhist country, the laws and regulations on alcohol advertising are extremely strict. Making it almost impossible to promote any alcohol brand clearly and distinctively. Which is why when it comes to the challenge of a branding campaign for Meridian, a Thai brandy label, GREYnJ United Bangkok once again, took a pleasantly unexpected route.
https://www.youtube.com/watch?v=TTL0bq0yvx4
In an effort to redefine the mindset around drinking, the team makes ‘sit and drink’ a necessity–promoting responsible drinking to maintain society’s harmony.
In the spot, we see how things can escalate quickly while standing. On the other hand, the exchange unfolds quite differently (if not in stark contrast), when the drinkers were sitting. The whimsical tone is a first for any alcohol brand in Thailand, targeting a fast growing market of young brandy drinkers.
The films are part of a nationwide campaign that invite everyone to take a seat to fully enjoy Meridian Brandy. The film is to be distributed on Twitter, Facebook, and Instagram.
Credits:
Brand: Meridian Brandy
Advertising Agency: GREYnJ UNITED Bangkok
Chairman: Thor Santisiri
Chief Executive Officer: Subbaraju Alluri
Managing Director: Kanaporn Hutcheson
Chief Creative Officer: Jureeporn Thaidumrong
Deputy Chief Creative Officer: Asawin Phanichwatana
Creative Director: Jesse Wong
Art Director: Nirada Thumrat
Copywriter: Burich Sriphol
General Manager: Kanokkorn Seehapan
Account Manager: Ponlawat Jantip
Account Executive: Jaripat Khonyong
Associate Strategic Planning Director: Jongkoch Dusittanakarin
Project Management Director: Kanoksak Kanchanachutha
Agency Producer: Rawikarn Pitaklohapit
Senior Traffic Coordinator: Juthamas Tantated
Production Company: Salmon House
Director: Thanchart Siripatrachai
Co-Director: Vichai MataKul
Cinematographer: Tanapol Keawdang
Film Producer: Paweenwat Tangpimai
Assistant Director: Anusara Korsamphan
Film Art Director: Thanissorn Taopayung
Casting Director: Atikhun Adulpocatorn
Stylist: Kamonpan Pakpised
Production Manager: Thanchanok Yawichai
Post Producer: Paweenwat Tangpimai
Editor: Theerapat Wongpaisarnkit
Colorist: Mr. Postman Co.,Ltd.
Sound Studio: Cine Digital Sound Studio
Sound Engineer: Auttawood Chinchanakarn
VTR : Prapatsorn Uparsin
