UEFA Champions League games are arguably as best as football can get. No doubt each action-packed round will get your heart pounding as you root for your favorite teams. Heineken and Publicis Italy wants to remind everyone, however, that a game can get even better when watched with your favorite group of people too.
https://www.youtube.com/watch?v=EKKNSeSNxa8&feature=youtu.be
In this hilariously lonely video made together with Iconclast Paris, different modern-day scenarios are painted on how individuals now enjoy a game, which usually means streaming it online if not watching it at the local pub or within the comforts of your own home. In one scenario, a girl inside a ship at the middle of the sea cheers on her favorite team, but at the height of the moment sees a pictures of her friends and remembers she’s alone. One guy, in disbelief, also starts asking no one in particular “Did you see that?”, only to be answered by his virtual voice-command assistant Alexa. Our favorite though is a guy who thought he was about to be the receiving end of high five from a fellow fan, only to realize the guy was just reaching over to get a bottle of beer.
Set to a looped version of “All By Myself,” the video builds up expectations of ecstasy and sportsmanship only to be hit hard with comically packaged awkwardness and loneliness. This ad definitely makes the viewer want to be surrounded by friends and family just in time for football season.
Credits
HEINEKEN
Sr. Director Global Heineken® Brand: Gianluca Di Tondo
Global Heineken® Integrated Communication and Innovation Manager: Els Dijkhuizen Global Heineken® Communication Manager: Ita Bassey
Digital Manager Global Heineken® Brand: Obabiyi Fagade
Sponsorship Manager Global Heineken®: Ben Blanco
PUBLICIS ITALY
Global Chief Creative Officer Publicis WW: Bruno Bertelli
Chief Creative Officer Publicis Italy: Cristiana Boccassini
Global Executive Creative Director: Luissandro Del Gobbo
Executive Creative Director: Luca Cinquepalmi
Executive Creative Director: Marco Venturelli
Senior Art Director: Giulia di Filippo
Copywriter: Sara Rosset
Head of Strategy: Bela Ziemann
International Strategic Planner: James Moore
Senior Strategist: Stuart Williams
Data Strategist: Ilko Petkov
Head TV Production: Mariella Maiorano
TV Producer: Michela Fiaschi
Worldwide Account Director: David Pagnoni
International Client Service Director: Eleni Charakleia
International Client Service Director: Patricia Synephias
Digital Account Director: Alexandra Stoica
Account Supervisor: Barbara Ruscio Levi
Account Supervisor: Codruta Arbore
Account Executive: Lischa Steiper
PRODUCTION
Production Company: Iconoclast Paris
Director: MEGAFORCE
DOP: Matias Boucard
Executive Producer: Charlotte Marmion
Line Producer: Lucile Baruchel
Production Designer: Arno Roth
Costume Designer: Elise Bouquet and Reem Kuzayli
Post Producer: John Meunier
Editors: Nicolas Larrouquere
Post Production Company: MPC
Executive Producer: Dafydd Upsdell
Sound Engineer: Raj Sehgal (Grand Central Recording Studio London)
DIGITAL
PUBLICIS ITALY
Global Chief Creative Officer Publicis WW: Bruno Bertelli
Chief Creative Officer Publicis Italy: Cristiana Boccassini
Global Executive Creative Director: Luissandro Del Gobbo
Executive Creative Director: Luca Cinquepalmi
Executive Creative Director: Marco Venturelli
Associate Creative Director: Gustavo Lacerda
Digital Creative Director: Sandra Bold
Associate Creative Director: Arthur Amorim
Associate Creative Director: Dan Arango
Junior Art Director: Alex Eftimie
Junior Copywriter: Anton Kuerschner
Head of Strategy: Bela Ziemann
International Strategic Planner: James Moore
Senior Strategist: Stuart Williams
Data Strategist: Ilko Petkov
Head TV Production: Mariella Maiorano
Digital Video Producer: Sanam Bartoletti
Worldwide Account Director: David Pagnoni
International Client Service Director: Eleni Charakleia
International Client Service Director: Patricia Synephias
Digital Account Director: Alexandra Stoica
Account Supervisor: Codruta Arbore
Account Executive: Lischa Steiper
DIGITAL PRODUCTION
Digital Production Company: Iconoclast Studio Paris
Director: Jason Yan Francis
DOP: Mélodie Preel
Executive Producer: Manon Leurent
Line Producer: Rémi Farkas Post producer: John Meunier Editor: Philippe Roch
Post Production Company: MPC
Executive producer - Dafydd Upsdell
Post Production producer – Christopher Preston Barnes
VFX supervisor- Fraser Cleland
Colourist – Peter Oppersdorf
