SINGAPORE — Marriott Bonvoy, the loyalty campaign from Marriott Hotels, takes you “Here” to all the little moments we’ve missed about travel as it celebrates the return across the Asia Pacific region.
“While traveling can be about fabulous bucket-list destinations and dining in world-class restaurants or local food at hawker stalls; we recognize that there are likely also unexpected, spontaneous, and perhaps some less-than-perfect but memorable moments,” shared Bart Buiring, chief sales and marketing officer, Marriott International Asia Pacific. “With our new ‘Marriott Bonvoy’ campaign, we hope to inspire travelers to embark on their next Asian journey and thoroughly enjoy the return of travel. We want to remind them that the joy of travel is as much about unscripted and authentic moments as the picture-perfect ones. It’s all these little moments that make big memories and leave you craving for your next adventure.”
Created in partnership with creative agency The Secret Little Agency (TSLA), the campaign features a series of familiar, hyper-real travel moments shot across Malaysia, Indonesia, Japan, and New Zealand, that celebrate the irreplaceable exhilaration that only travel brings to life.
“This campaign mirrors the energy of an entire region restless and ready to travel again,” said a spokesperson from TSLA. “We wanted to embrace all the little things about travel that we simply cannot recreate at home – the ones we really missed whilst we were stuck at home during the pandemic. This is a celebration of the little, intimate, memorable moments that make up a great holiday.”
The campaign will be available on digital, social, out-of-home, and broadcast, throughout the Asia Pacific (excluding Greater China).
Watch the full campaign film here:
CREDITS:
Client: Marriott Bonvoy
Campaign: Where can we take you?
Creative: The Secret Little Agency, Singapore
Production: ANORAK, Berlin
Director: Alex Hulsey
