LONDON, UK — Award-winning director Christopher Anderson’s latest campaign “Beauty. Here. Now.” for Hermès Beauty is launched today. The print campaign was captured by Shanghai-based photographer Nick Yang.
The iconic French luxury brand first ventured into cosmetics in 2020 with its Rouge Hermès lipstick collection. Anderson’s Beauty. Here. Now. film gives a new echo to this global campaign.
Anderson, with his production company Birth LX_, uses a minimalist, neutral palette which hints at the previous two spots while reinventing the former aesthetic.
Dramatic architectural lines and shadows of the Shanghai location provide a clean, minimalistic setting that features models Chu Wong, Cai Guannan, and Liu Huan. This striking visual alignment perfectly complements the design of the Rouge Hermès refillable lipstick cases in lacquered, polished, and brushed metal, created by Pierre Hardy and presented in the iconic Hermès orange box.
The 60-second Beauty. Here. Now. spot is accompanied by a print campaign by photographer Nick Yang. Both campaigns are for the Chinese market exclusively.
CREDITS
BIRTH PRODUCTION
Director: Christopher Anderson
Photographer: Nick Yang
Executive Producers & Partners: Yohan Ungar, Hugo Legrand-Nathan
Line Producer: Erwan Collas
Junior Producer: Alice Gariépy
SERVICE PRODUCTION: PIG
Producer: Nick Dodet
POST-PRODUCTION : FIRM
Colorist : Emiliano Serantoni
Editor : Morgan Mirza
DOP : Liang Zi
MUA : Christelle Coquet
Stylist : Elodie David
Glam team producer : Oolong
Models : Chu Wong, Cai Guannan, Liu Huan
HERMES
Clients : Charlotte DAVID, Jacqueline LENARD
PUBLICIS ET NOUS
Creative Director: Fabien Mouillard
Creative: Maud Lepetit
Creative: Klervia Gabaud
TV Producer: Hélène Gasparini
Art Buyer: Marie Granelli
Agency Account Director: Cindy Bonneville
