Campaign Spotlight: Homelessness charity Depaul UK is raising awareness of other's reality by asking the public to #SleepBedless

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UNITED KINGDOM – Depaul UK has launched the #SleepBedless viral campaign – asking the public to sleep without beds for a night to raise awareness of hidden homelessness and fundraise to help cover the charity’s coronavirus crisis costs.

The crisis has been devastating for young people experiencing homelessness or at risk of becoming homeless, with COVID-19 making their lives, moving from place to places and sleeping on sofas or with strangers in unsafe situations, even more precarious.

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Depaul’s research has shown that more than half (55 percent) of young people in hidden homelessness have suffered some form of harm, such as mental or emotional abuse (29 percent), physical assault or abuse (28 percent), being pressured into drinking alcohol or taking drugs (25 percent), being sexually abused or exploited (12 percent) or having their property stolen (36 percent).

Kevin Clements, Depaul UK’s executive director of fundraising & communications, said: “Our services, including our emergency accommodation network Nightstop, give young people the alternative to hidden homelessness that they so desperately need.”

The #SleepBedless campaign simply people to do three simple actions:

SLEEP bedless for one night,
DONATE £5 to Depaul UK, and
NOMINATE three other people to complete the #SleepBedless Challenge.

Dave Monk, Publicis•Poke executive creative director, said: “We mustn’t forget the most vulnerable through this coronavirus crisis. #SleepBedless is a way for the public to take action, raise funds for Depaul and do genuine good in a time of need.”

The Campaign Hub, which is now live, is at https://uk.depaulcharity.org/sleepbedless

The campaign idea was developed during a virtual workshop by Food for Thought (ran by Marcella Tarable and Sina Hegny) an initiative that invites agency folk to donate their skills to help a charity in exchange for a nice meal. If you’d like to organise a virtual Food for Thought workshop in your agency, please email hello@foodforthought.space

CREDITS:

TITLE: Depaul #SleepBedless

CLIENT: Depaul UK
ADVERTISING AGENCY: Publicis•Poke
EXECUTIVE CREATIVE DIRECTOR: Dave Monk
CREATIVE DIRECTOR: Nick Allsop
COPYWRITER: Kate Langham
ART DIRECTOR: Edie Crosland
DESIGNER: Ellenya Hayward
PLANNER: Cordelia Diamond
ACCOUNT HANDLER: Lizzy Adams
PRODUCER: Rachel Adelson
CITY / COUNTRY: London
EXPOSURE: Digital

WORKSHOP: Food for Thought (creative Marcella Tarable & senior planner Sina Hegny) as well as the team who came up with the idea: Team Taco (Warren Lewis (associate creative diretcor), Victoria-Anne Tessa (senior copywriter ), Mike Guy (senior planner) and Kayleigh Didcott (account manager).