MANILA, PHILIPPINES – BBDO Guerrero has launched the #DewThrillTokChallenge, inviting everyone missing the thrill of the outdoors to get creative and have fun from the safety of their homes.
Mountain Dew Philippines has always championed thrill-seeking, especially for those who are used to being on the move, outside and chasing their personal adventures. But with the need for everyone to responsibly adjust their lives to the new normal, continuing their thrill-seeking passions has been exceptionally challenging.
This TikTok campaign allows consumers to find that buzz by using the green screen effect to transport confined thrill-seekers to some of their favorite activities & action spots. Pre-made, virtual backgrounds are available on the Mountain Dew Philippines Facebook page and everyone is able to apply their own personalized, hilarious twist for their fun experience.
PepsiCo Philippines Marketing Director Mikey Rosales shares, “Our responsibility during these times shouldn’t be limited to ensuring good health from the safety of our homes. Keeping yourself entertained is just as important and this campaign allows our adventurous Dewds to ride the massive TikTok trend from the confinement of their homes.”
BBDO Guerrero Creative Chairman David Guerrero adds, “Our campaign with Mountain Dew keeps the thrills going wherever you are. Helping people chase excitement while staying safe at home.”
