Campaign Spotlight

Campaign Spotlight: Humour and home improvement go hand in hand in Saatchi & Saatchi Thailand’s film for SCG Home

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BANGKOK, THAILAND — Saatchi & Saatchi Thailand and home consultancy company SCG Home launched a campaign encouraging society to create homes with “happiness built from within.”

 

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The humorous film, entitled “Window with the View,” hopes to nudge people to find happiness even in quarantine.

“It’s common for people to always care about the world outside simply because they think that’s where happiness lies. Many people overlook the importance of a ‘home,’ where it actually is the true source of happiness for us all,” the release said.

 

Credits:

Client: SCG
Product/Service: SCG HOME
Creative Agency: Saatchi & Saatchi Thailand
Chief Creative Officer: Sompat Trisadikun
Executive Creative Director: Paroon Suthaveepramochanon
Creative Director: Somchai Jiu
Art Director: Salin Chumwong, Sompat Trisadikun
Copywriter: Ruksaporn Pornkeeratikul
Managing Director: Weeranuch Duangpikool
Account Management Director: Peerajet Sringean
Account Manager: Anongnart Harnprayong
Account Executive: Ajchareeya Promma
Agency Producer: Chainarong Wattanathanakun
Strategic Planner: Paemika Vesaratchpong
Production Company: Mum films Co., Ltd.
Film Director: Suthon Petchsuwan
Assistant Director: Chairat Piriyawattanakul
GM: Chattakul Nachaisit
Executive Producer: Pattarajitr Trakarnkate
Production Producer: Nara Montrekul na ayudhya
PM: Sumittra Kudcharoen
D.O.P: Teerawat Thitikornwanich
Casting: Surangkana suwanjinda
Stylist: Kittisak prasarndee
Location Manager: Penrat Juitoop
Post-Production Company: Mum films Co., Ltd.
Post-Production: Rattana Leedamrongprasert
Editor: Dechmongkol Prasertsit
Editor Support: Kritsana Thaweesang
Colorist: Rattana Leedamrongprasert
Art: Dusit Yapakawong
Sound Production Company: Mum films Co., Ltd.
Media Agency: PUBLICIS MEDIA

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