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Campaign Spotlight

Campaign Spotlight: In an Epic Battle Against Dirt, BETC Presents an Army with A Mission to Clean in New Campaign for TOTAL EXCELLIUM Fuels

BETC Paris presents a new international campaign for Total Excellium Fuels. In this ambitious production, we see the Total Excellium Fuel embodied by an army of super heroes with one mission – eliminate engine dirt, here represented by a horde of hideous and scabby old monsters.

The film was directed by Simon McQuiod and produced through Control Films with post production by Mathematic.

Sponsor

The tagline “The fuel that cleans your engine km after km” echoes the Total Group’s signature “Committed to Better Energy”. A clean engine emits less CO2 per kilometer so those super heroes are doing an important job.

The campaign will run in more than 40 European, African, Central American and Asian countries that market the Group’s premium Total Excellium fuel.

 

CREDITS:

Client — Total

Client Management — Harvé-Louis Hébert; François De Gouvello; Anne Scotet

Agency — BETC

Agency Management — Mercedes Erra; Jean-Charles Caboche; Albert Prénaud; Charlotte Seillier

Executive Creative Director — Rémi Babinet

Creative Director — Jérōme Galinha

Art Director — Felix Falzon; Albert Yvert

Music Creative Director — Christophe Caurret

Strategic Planning — Alexandre Ben-Soussan

 

TV Producer — David Green

Production House — Control Films

Sound Production — Kouz

Director — Simon McQuoid

Post Production Company — Mathematic

VFX Supervisor — Jehan Bouazza

Partner with adobo Magazine

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