BUENOS AIRES – Taking advantage of the World AIDS day, “Fundación Huésped and Wunderman BA” launched a new campaign to enhance awareness and remark that theissue is still active. The campaign was based on the classic iconography of statistics and the color related to HIV.
In several areas of the city of Buenos Aires, a group of volunteers dressed in red mingle among pedestrians, representing statistics of the virus.
In Argentina
– Out of 120 thousand people suffering from HIV, 90% became infected through unprotected sex
– 3 out of 10 people are not aware that they are infected with the virus
– 3 out of 10 people suffering from HIV decide to get tested at a late stage
“Numbers impact per se, the image is much stronger when we realized that each, and everyone is a person with his/her own history, a life and a family. We cannot ignore this. Ignoring this, or believing that: Aids is no longer a problem, is what makes the epidemic more valid than ever,” explained Leandro Cahn, Executive Director of Fundación Huésped.”
For more information on the campaign please go to: www.huesped.org.ar/estadisticasvivas.
