NEW YORK – McCormick & Company, the global leader in flavor, this week launches a new national ad campaign. “It’s Gonna Be Great,” created by Grey New York, is designed to celebrate everyday cooking moments and inspire confidence in next generation home cooks.
Food is a way to capture moments in time. Flavor and aroma are powerful triggers to ensure memories made today will be remembered tomorrow. For over 130 years, McCormick herbs, spices and seasonings have given all kinds of cooks the flavor they can rely on, inspirational ideas and the confidence that it’s gonna be great.
The upbeat, fast-paced new ads bring people together, from bake sales to taco nights, spills and messes to skeptical future mother-in-laws, to savor great food, friends and family.
The commercials, directed by Martin Werner, will roll out throughout the year and be seen on major TV networks and food and lifestyle channels. New holiday spots will run at year-end. The campaign includes print as well as social media.
CREDITS
CREATIVE AGENCY: Grey New York
Advertiser: McCormick & Co.
Spot Title: It’s Gonna Be Great
First Air Date: February 28, 2020
Agency: Grey New York
Chief Creative Officer: John Patroulis
Executive Creative Director: Jeff Anderson
Creative Director, Art Director: Kevin Gentile
Creative Director, Writer: Mike Abell
EVP, Account Director: Mercedes Campos
Global Chief Data Strategy Officer; NA Chief Strategy Officer: Jonathan Lee
Group Strategy Director: Justine Feron
SVP, Activation, Talent & PR: Laura Konopack
Group Director / Operations: Mitch Voth
Project Director: Amanda Davis
DIGITAL AGENCY: Grey Midwest
Group Creative Director: Ray Elfers
Senior Designer: Jessica Cahill
Copy Director: Brett Barnett
AD Technology: Chris Lutes
VP Account Director: Tuck Shepard
Program Director: Angie Teufel
EXECUTIVE PRODUCTION: Townhouse
Chief Production Officer – James McPherson
VP, Exec. Producer: Katy Hill
Producer: MJ Soler
Music Producer: Leland Drake
PRODUCTION COMPANY ON LOCATION: Reset
Director: Martin Werner
Director of Photography: Paul Gilpin
Managing Director: Dave Morrison
Executive Producer: Deannie O’Neil
Executive Proudcer: Jen Beitler
Head of Production: JP Colombo
Line Producer: Matt Maclennan
EDITORIAL: Rock Paper Scissors
Editor: Carlos Arias
Managing Director / EP: Eve Kornblum
Producer: Julianne Watson
Assistant Editor: Ashley Tantillo
MUSIC: Future Perfect
Producer: Nargis Sheerazie
Composer: Victor Magro
SOUND DESIGN/MIX: Sound Lounge
Sound Designer/Mixer: Tom Jucarone
GRAPHICS: ArtJail
Creative Director: Steve Mottershead
Head of 3D: Ross Denner
3D Modeling: Tom Cushwa
3D Lead/Generalist: Christina Ku
3D Artist: Ben Elliot
2D Lead: Christoph Schröer
Composting: Dayung Jo
Executive Producer: John Skeffington
Producer: Sue Yee Hubbard
COLOR: Company 3
Producer: Alexandra Lubrano
Colorist: Sofie Borup
