Campaign SpotlightPress Release

Campaign Spotlight: Intermarché and Romance’s “I Want to Be With You” embodies the emotion of France’s reopening

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BONDOUFLE, FRANCE – Intermarché has been alongside the community throughout this crisis. The brand has played a major role in helping consumers and producers alike by selling their products at cost. As the company has been supportive during these tough times it also wishes to remind you, that as it has always been, it will also be there for the good days. And the best of moments we all are going to experience again soon (at least we hope so) – the first dinner with the loved ones we’ve all missed so much; a reunion that will be filled with great emotion for everyone; and when there is emotion, you know that Intermarché and its agency Romance are never far away.

 

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Intermarché has stood alongside the community throughout the crisis. The grocery market chain has played a major role in helping consumers and producers alike, by selling their products at cost. As the company has been supportive during these tough times, it also wants to its customers that, as always, it will be there for the good times ahead, and the best moments we look forward to experiencing soon (at least we hope): that first dinner with loved ones we’ve all missed so much, those reunions filled with emption. And whenever there’s emotion, Intermarché and it’s agency Romance are never far.

“I Want To Be With You” was directed, like the previous opuses in the saga, by Katia Lewkowicz. This time she proves her skill by showing us her ability to move audiences and invoke human emotion without filming people, and even by directing through Facetime. But if asked, she will tell you the credit goes to Nina Simone whose song “Je suis seule mais desire être avec vous”/”I’m alone but I want to be with you” resonates in us and through the film’s images.

 

Brand Credits

Strategic and Operational Marketing Manager : Vincent Bronsard

Marketing and Communication Director : Anne-Marie Gaultier

Brand and Communication Manager : Camille Sassi 

Agency Credits

CEO : Christophe Lichtenstein

Executive Creative Director : Alexandre Hervé

Copywriter : Philippe Pinel

Art Director : Julien Rézette

Associate Directors : Marie-Laure Dangeon, Emilie Franck

Senior Strategy Planner : Jérome Lavillat

Account Director : Arthur Amis

Account Manager : Julie Valero

TV Producer: Emilie Talpaert

Production Credits

Production : Grand Bazar

Director : Katia Lewkowicz

DOP/Steady Camer : Thomas Burgess

Editor : Yann Malcor

Producer : Juliette Desmarescaux

Executive producer : Hugo Mérival

Production coordinator : Manon Guay

Sound production : Schmooze

 

About the Author

Theda Braddock is an American who lives and works in Paris. She helps agencies develop their communication and promote creativity, and writes for several publications when she has time.

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