MANILA – This week, the Philippines’ #1 fast-food brand, Jollibee, launched Jolly U, a series of online videos depicting comical ways of teens going the extra mile in even the most mundane of tasks and situations.
The Jolly U series brings together modern Pinoy teen archetypes that one will usually find in a university or college setting, but each of them offer an exciting twist to viewers’ typical expectations. In the video below, the jolliest university in the world introduces us to its Bee Happy mission and some of its top students including The MVP, The Pogeek, The Coolokoy and The Heartist.
Today’s Filipino teens are “harder to impress” than older generations, as shown by recent studies.1 Growing up with a wider range of opportunities thanks to the digital landscape, the trends and technologies that older generations used to think were amazing are now perceived as standard and ordinary by teens who get exposed to them on a regular basis. For this reason, young Pinoy digital natives look forward to going over and beyond or—in their own terms—“extra”, in all aspects.
“We took the time to get to know our teens and what makes them tick,” shares Francis Flores, Jollibee Global Chief Marketing Officer and Philippines Head of Marketing. “For Gen Z, being ‘extra’ is about going over-the-top and putting more fun into anything and everything.”
The best reward for such impressive feats of extra-ness is none other than the extra cheesy, extra beefy Cheesy Classic Jolly Hotdog, a classic Jolly favorite made extra delicious with a meaty, juicy beef hotdog; cheesy, tangy dressing; a drizzling of ketchup and real, grated cheese.
The “extra saya” Jolly U web series will be posted starting September 4 on the Jollibee Philippines Facebook page (facebook.com/JollibeePhilippines) and the official Jollibee YouTube channel (youtube.com/user/jollibeedigital1). You may also stay tuned for more “extra saya” updates by following @jollibee on Twitter and Instagram.
Don’t miss out on the extra cheesy and extra beefy goodness of the Cheesy Classic Jolly Hotdog, which is available for dine-in, take-out, delivery and drive-thru transactions in all Jollibee stores nationwide. Prices start at Php 50.00*.
*Prices may vary across different locations.
References:
1 Kantar Millward Brown – AdReaction. (2017). Millwardbrown.com. Retrieved 29 August 2017, fromhttp://www.millwardbrown.com/adreaction/genxyz/philippines/gen-x-y-and-z/the-generations
