KUALA LUMPUR, MALAYSIA – Leading feminine care brand Libresse, working with Havas Immerse Malaysia, has launched the “Know Your V” campaign to create awareness and educate women on their “V zone.”
The campaign is built on recognizing the complexities of being a woman especially as many Malaysian women have minimal understanding of their own bodies, due to the negative cultural pressure or taboos, unnecessary shaming, and general uncertainty surrounding the sensitivity of the subject.
https://www.youtube.com/watch?v=QhZ7QTSN3gk&t=1s
The campaign is anchored on a film produced together with ThinkTank Productions, fronted by director Carolyn Chon.
To make the message memorable, a modern twist was incorporated on a classic song, “Getting to Know You” by Julie Andrews.
“In the context of Malaysia’s cultural and social landscape, this campaign makes a bold statement that it’s important to know about your V-zone,” said Verene Lee, marketing manager of Libresse.
“The challenges and roadblocks encountered made us believe in the importance of the message of the campaign even more deeply.”
Ungku Farah Hazeleena from account management added: “Working on Libresse opened my eyes to a part of us that many took for granted. It’s been a meaningful journey and I hope that this is just the start where we can inspire Malaysian women to overcome taboos about their bodies and inspire them to learn more about it.”
Credits:
Chief Creative Officer: Kerry Khoo
Creative: Ong Yu Xin, Angelyn Ho, Kwee Keak Lee, Khaleeq Sarfaraz, Syakeera Hamid
Account Management: Ungku Farah Hazeleena, Cheyenne Lim
