MANILA, PHILIPPINES– The Kwentong Jollibee Valentines series has created a massive following not just from fans of the fast food chain but also from those who simply want to know what story the series will share next. Arguably, this is the series that stretched the rules of online ads’ runtime, and the makers behind them has once again rolled out a fresh batch just in time for Valentine’s Day.
If the series of past years dwelled on finding one true love and living the great romance, this year, two of its previous directors have come back to teach us how to keep the love that we found.
Three short films: Apart, #CoupleGoals, and Space tell the stories of modern relationships. Apart, directed by Pepe Diokno, is about Myles and Ron. Myles, a strong independent woman can live her life in her own terms, at times forgetting that she has a partner in Ron.
Ianco dela Cruz, who also directed Vow and Choice, made his third film with Jollibee in #CoupleGoals. For couple Matt and Lisa, what little time they have for each other is eaten up by having to document everything on social media.
They also introduced a first-time director for Kwentong Jollibee in Space, Sigrid Andrea Bernardo. Space follows the breakup story of Dan, a funny and dedicated boyfriend before his girlfriend let him go. Bernardo is the director of hit movies Ang Huling Cha-Cha ni Anita, and Kita-Kita.
Prompted by the question, in an age where finding a match is as easy as swiping right, Jollibee Kwentong Valentines series examines the possibility that the experience of true love come off as equally easy.
“[May] mga kabataaan na may ibang konsepto, na ‘di na alam kung ano nga ba ang ibig sabihin ng true love dahil na rin yan sa malaking influence ng social media at mga bagong challenges na kinakaharap natin sa araw-araw. Madaling ma-inlove, Tinder and all, but are you really experiencing the real deal? Despite these challenges, we want to share very real and relatable stories and lessons on the real meaning of true love and show that true love that does conquer all,” explained Assistant Vice President for Brand Communications, PR and Digital Marketing of Jollibee Foods Corporation, Arline Adeva.
Relatable, but fresh and surprising
The Kwentong Jollibee Valentines series was once again made in partnership with McCann Worldgroup Philippines.
In an interview, McCann’s Executive Creative Director Sydney Samodio said, “If you notice, some of the insights or the hugots from this batch are really coming from what young people experience nowadays. It’s so easy nowadays, you just swipe left if you don’t like someone. We wanted to keep the storytelling fresh but at the same time, we also wanted to show all these values, that no matter how the world changes, should still be there and should still be intact.”
“The theme for this year is true love conquers all and the problems of what love is in 2020 and this is our attempt to capture that,” he added.
This was shared by Jollibee’s Global Brand Chief Marketing Officer Francis Flores who said, “This year, our goal was to highlight that the best love stories are those of couples who understand and value true love, and the hard work and commitment that it takes to make it work.”
The full set of Kwentong Jollibee Valentines Series 2020 will be released today, February 1, 2020 at 5:00 pm. The series premieres on Facebook at:
Photos by Niña Venus
