MUMBAI, INDIA — Let’s start with a simple fact of life – everybody feels there’s never enough footwear to choose from. This insight lies behind the launch of Comfort Walk – the latest offering from the house of Red Chief.
From sandals to bellies. From formal shoes to floaters. From flip-flops to casual shoes. The Comfort Walk range is so extensive that it is bound to put you in a fix.
The launch music video conceived and conceptualised by ADK-Fortune Communications Pvt. Ltd., Gurgaon, a WPP company and part of Wunderman Thompson South Asia Group, brings out this confusion in all its glory with a memorable phrase ‘feet hain confuse kisse karein choose.’
Set to a catchy beat, the video showcases a montage of Indian characters who are all desperately trying to pick one pair but cannot do so time after time.
Speaking about the campaign, Rahul Sharma, General Manager said, “With a range that is truly mind-boggling and the backing and expertise of the Red Chief brand, Comfort Walk is uniquely positioned to make a name for itself. We believe this peppy, and youth focussed campaign will play an important role in helping us carve a distinct niche for the brand.”
Elaborating on the campaign further, Nakul Sharma, Vice President and Executive Creative Director – ADK – Fortune commented, “The brief said Comfort Walk has an unending range. We took off from this single-minded brief and never looked back. The result, we believe, shows in the clutter-breaking output.”
CREDITS
Client: RSPL Ltd.
Brand: Comfort Walk
Brand Team: Rahul Sharma, Vikram Raghav, Sachin Tomer, Sobhanjan Malik
Agency: ADK Fortune Communications Pvt. Ltd.
Managing Partner: Subroto Pradhan
ECD: Nakul Sharma, Tirtha Ghosh
Creative Team: Nakul Sharma, Tirtha Ghosh , Abhishek Sharma & MD Ershad Account Management: Vishnu Lal, Mazen Siddiqui
Production House: Windchimes Films
Director: Kunal Pardeshi
