VEJLE, DENMARK — Making the wrong choices when buying hardware can have dire consequences. Like an insanely powerful high-pressure washer, an uncontrollable flame-throwing barbeque tool, or a home littered with toilets. That is why Scandinavian hardware chain jem & fix invites everybody to go to them for no-nonsense, low-priced products for your home, garden and DIY projects.
Directed by Dutch master of comedy Bart Timmer, made by Danish agency Uncle Grey, and produced by Bacon, the new campaign is an absurd array of reasons to go to jem & fix. The films are made from equal parts dead-pan humor and tough reminders about why you should prepare adequately before your next DIY adventure.
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Credit List
Creative Agency: Uncle Grey
Creative Chairman & Chief Strategy Officer: Lars Samuelsen
Chief Operating Officer: Charlotte Porsager
Associate Creative Director: Magnus Breum
Head of Production: Daniel Halasz
Executive Producer: Casper C. Rasmussen
Account Manager: Signe Aas Dam
Production Company: Bacon
Director: Bart Timmer
EP: Samuel Cantor
DoP: Rasmus Videbæk
Production Managers: Oliver Sand & Nicholas Perry
1st AD: Stefan Danholm
Production designer: Nikolaj Danielsen
Props team; Lukas Gauger, Sputnick, Anette Riis, Astrid Danielsen,
1st AC Daniel Parmo
Video Assist: Atli Kristofer
DIT: Allan Legarth
Chief Gaffer: Morten Kildegaard
Gaffer: David Medina
Gaffer: Mathias Rasmussen
Gaffer Aske Wagner
Grip: Christian Brøndum
Grip ass: Marius Krab
Stylist: Melanie Buchhave
Wardrobe ass: Jonas Worup
Hair and makeup: Henrik Steen
Hair and makeup ass: Christina Dahlin
SFX: Hummer Højmark
Stunt: Anders Nylander
Production ass. Mads Randrup
Runner: Tobias Kjær
Runner: Emil Løppke
Runner: Caroline Rievers
Runner: Mads Friis Becquet
Editor: Anders Jon Petersen
Composers: Asger Baden & Peder Thomas Pedersen
Sound design: Adrian Aurelius / ballad
Post Production: BaconX
VFX supervisor: Jan Tvilling
Colorist: Hannibal Lang
Conform artists: Søren Knudsen & Lasse Selvli
Composite artists: Christian Malkut Predut, Jacob Carlsson & Oliver Buus
VFX producer: Jim Lerch
Exec. producer: Eliana Carranza-Pitcher
Client: jem & fix
Head of marketing & e-commerce: Anna Lund Paludan
Offline & Content Team Manager: Mette Frost Schrøder
