MANILA – Proving to be a formidable digital leader with viral campaigns to show for it, Jollibee does it again by introducing a first-of-its kind digital sitcom that depicts funny and relatable situations that Pinoys experience during Petsa de Peligro—or that time of the month when one tries to survive on a limited budget days before payday.
The title of the web series is inspired by the two most Petsa de Peligro days—the 14th and 29th of the month or the day before actual sweldo comes in. The Petsa de Peligro JolliSerye is conceptualized and executed by Publicis JimenezBasic.
The JolliSerye’s pilot episode introduced the different characters consisting of six main officemates and three other staff members who work in a printing house and what Petsa de Peligro is to them. Get ready to laugh with the crazy antics of the cast and special guests or even pick up a hack or two on how each of them creatively survives Petsa de Peligro!
The 14/29 Petsa de Peligro JolliSerye cast members and Jollibee Global CMO and PH head of Marketing Francis Flores pose for a group after the launch program.
The succeeding episodes will walk you through the different survival dramas and stories of each character. Each character brings to life common office stereotypes that make their antics even more humorously relatable. Cast members include Bryan Mendoza as Pare, the “Diskarte Dude” ng Sales; Charlon Untalan as Jiro, the “Eat Guy” ng I.T.; Aldrin Angeles as James, Mr. Pogi ng Marketing; Justine Pena as Nina, the “Kikay-Diva” ng Accounting; Thea Yrastorza as Alex, the “Hugot Girl” ng Art Dept.; Arielle Roces as Queenie, H.R. Royalty; Almira Joverto as Terry, the Secretary/Businesswoman; Gerlie Hemilo as Ate Flor, the Janitress; and Cesar Batistis as Manong Gardo, the English-speaking Guard.
Catch the exciting JolliSerye episodes every 14th and 29thof the month throughout the rest of 2017 in the official Jollibee Facebook page.
“We have found a way to share the Petsa de Peligro diskarte of working Pinoys through our new web series. May this make people laugh, stay positive and tap into their creativity to hurdle those budget-challenged days,” said Mari Aldecoa, Jollibee Core Category Marketing Director. “On Petsa de Peligro days, Filipinos are able to enjoy great tasting food without spending so much with the JolliSavers.”
Jollibee Core Category Marketing Director Mari Aldeco talks about how one can still enjoy a delicious and satisfying meal with the JolliSavers during Petsa de Peligro.
For only P50.00* or less, one can always count on JolliSavers’ Sulit-Sarap meals even when it’s not payday yet! Enjoy bestsellers such as the extra beefy, extra cheesy Jolly Hotdog (P50); the cheesiest, meatiest sweet-sarap Jolly Spaghetti (P50); the doble-linamnam Burger Steak (P50) and the 100% beefy langhap-sarap Yum Burger (P30).
JolliSavers is available for dine-in, take-out, delivery, and drive-thru transactions in all Jollibee stores nationwide.
For more information on the Philippines’ number one fast-food brand, like Jollibee Philippines on Facebook, or follow @Jollibee on Twitter and Instagram.
Prices may vary across different locations.
In main photo, the Jollibee team, cast, and the creative team of 14/29 JolliSeyre pose for a picture during the media launch. (From L-R,Top-Bottom) Gerlie Hemilo (cast),Jollibee Brand PR and Engagement Specialist Celina Tan, Jollibee Brand PR and Engagement Manager Cat Triviño, Justine Peña (cast), Arielle Roces (cast), Director Carlo Directo, Jollibee Global CMO and PH head of Marketing Francis Flores, Joefer Mijares of Publicis JimenezBasic, Igie Soriano of Publicis Jimenez Basic, Jollibee Brand Communication and PR Director Arline Adeva, Jollibee Corporate Management Associate Jed Calleja, Jollibee Brand Manager for Burger Steak Katrina Silvoza, Jollibee Core Category Marketing Direcotr Mari Aldecoa, Almira Joverto (cast), Aldrin Angeles (cast), Bryan Mendoza (cast), Thea Yrastorza (cast), Cesar Batistis (cast), Lucas Luchico of Publicis JimenezBasic.
