MANILA, PHILIPPINES — Jollibee launches its new look on IG — and it’s hot, fresh, and delicious! Starting off with the modern, eye-catching vertical sizzle film — it’s so good you can almost eat it. Bannering neat, delicious visuals with young, playful, joyful writing.
On the day of the launch, the fast-food giant archived all its past posts to showcase its new Instagram brand design in 15 new Instagram tiles. And guess what, the number of the archived posts was turned into the number of joys and surprises hidden in the Instagram posts which IG users can find only when they Follow The Joy. But most importantly, this came with the launch of Jollibee’s brand new IG Shop, another easy way to take out joys, pick up joys, or bring home joys.
Created by independent digital agency Propel Manila, Follow The Joy is a campaign that lets Jollibee fans find all the hidden surprises found in their new posts. Some are hidden in the visuals, some can be found in the captions, some are disguised in the hashtags, and there’s even a little surprise in the bio.
Hours after launching the campaign, the IG page of Jollibee was on fire, with fans after fans engaging and joining the activation.
“We’re very happy to have launched a new and more dynamic and exciting Instagram page as part of our brand new playbook with the help of our partners from Propel Manila,” says Arline Adeva, Jollibee Philippines Assistant Vice President for Brand Communications, PR and Digital Marketing. “It certainly promises to bring even more JOY to our fans consistent with our brand promise while giving them also another quick access to ordering their Jollibee favorites. Our team is very excited to unravel even more joy and surprises in this exciting platform.”
“We had a lot of fun doing this. It’s such a privilege to create the new IG playbook of the most loved brand in the country. And we’re quite happy and proud of what we’ve launched,” says Propel Manila Creative Chief Raymund Sison. “We’re excited to implement it across all IG features!”
But the joy doesn’t end there. In the next days, there will be more surprises all over Jollibee’s Instagram features. So stay tuned!
