Campaign Spotlight

Campaign Spotlight: Jollibee Stars Mother-and-Son Duo Regine Velasquez-Alcasid and Nate in a Sweet Film By Publicis JimenezBasic for Jolly Spaghetti

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MANILA, PHILIPPINES – Asia’s Songbird Regine Velasquez-Alcasid deeply treasures the relationship she has with her son Nate. The mother-son duo’s sweet connection is put front and center in their newest TV commercial for Jollibee.

Created by Publicis JimenezBasic, their second commercial together for Jolly Spaghetti, features Regine and Nate’s pinaka-sweet moments as they spend quality time together bonding over the best-tasting (most delicious) Jolly Spaghetti.

 

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Their mother-and-son relationship is full of intimate and loving moments, such as those we see in the video. “He’s very sweet,” Regine says of Nate. “He really is malambing ever since. He’s always spending time with me, and our favorite bonding moment is watching TV together. He loves that, and he always wants me to watch what he’s watching.”

Regine shares that they still spend a lot of time together even though Nate is already going to school. “When he doesn’t have school, we’ll just be in bed together,” she says. “He’ll be tinkering with his iPad, then we’ll watch TV, then we’ll buy Jolly Spaghetti and eat.”

This personal side of Regine and Nate is true to life. She shares that long before they did this commercial, they went to a Jollibee and did something like what they did in the ad. “We went to Jollibee, Nate ordered Jolly Spaghetti for us, we ate and took pictures,” she recounted. “It’s the exact scenario.” 

It’s no coincidence that Regine and Nate are Jollibee’s endorsers of choice. Nate simply couldn’t get enough of the meatiest, cheesiest, sweet-sarap Jolly Spaghetti.

“He loves Jolly Spaghetti. This is no joke,” Regine says. “On his first day of taping, he’s like, ‘I want to eat it!’ But he couldn’t yet. If he has a choice, he’ll eat it. He really loves it.” 

You also won’t be able to resist the meatiest, cheesiest, sweet-sarap Jolly Spaghetti—especially since the best-tasting Spaghetti is now made even more affordable. You can now get your favorite Jolly Spaghetti Solo for only P50, PHP55.00 for the Jolly Spaghetti w/ Drink, and for birthdays or special occasions the Jolly Spaghetti Family Pan (Good for 4-5) is only PHP200.00. All of which are available in Jollibee stores nationwide for dine-in, take-out, delivery, and drive-thru.

Don’t forget to like Jollibee Philippines on Facebook, subscribe to Jollibee Studios on YouTube, and follow @jollibee on Twitter and Instagram for more info and updates.

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