MANILA, PHILIPPINES – As August comes to a close and we start to enter the ‘-ber’ months, McDonald’s Philippines and Leo Burnett Manila team up to celebrate a special occasion that is often covered up by the nearing Christmas holidays – Grandparents’ Day.
Starring iconic balladeer Jose Mari Chan and McDonald’s Philippines’ very own Chairman and Founder George T. Yang, the 1-minute film “Live Your Dreams” explores the physical similarities between the two men by switching their roles for a day. While Chan experiences the fulfilment of bringing smiles to the faces of McDonald’s employees and customers, Yang brings out the singer within him as he rehearses for an intimate concert. This alternate world sets the tone as the duo breaks into a heartwarming song about life, dreams and the passing of time with Jose Mari Chan’s “Can We Just Stop and Talk Awhile” which he first made popular in the 1970s.
With the tagline “You’re never too old to live your dreams“, the campaign not only inspires grandparents to do just that especially on Grandparents’ day, but also effectively pulls on the heartstrings of Filipinos all over the world with the melodious duet between two of the country’s most influential men – one of whom has become the face and voice of the Christmas holidays in the Philippines (Jose Mari Chan).
Leading up to the special day on September 8, the video serves as a tribute to dreaming grandparents all over the world, and a testament to making every moment count.
Raoul Panes – Chief Creative Officer
Dante Dizon – Creative Director
Momon Villanueva – Senior Art Director
LA Yamsuan – Senior Copywriter
Dino Cabrera – Digital Creative Director
Lorenzo Alajar – Senior Art Director
Paolo Gallardo – Art Director
Joel Libo-on – Copywriter
Judy Medina – Account Management Director
Earl Dorado – Associate Account Director
Thea Villanueva – Account Executive
PRODUCTION
Carlo Directo – Director
Lester Parulan – Producer
Jerwin Espiritu – Assistant Producer
