Campaign Spotlight: Kasikornbank and GREYnJ United Bangkok uncover a hidden yet heartwarming story in a sequel to “Docovidtary”

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BANGKOK, THAILAND — As the pandemic subsides in Thailand and with the easing of COVID-19 restrictions, businesses are gradually reopening. The government and financial institutions have launched a series of financial measures, targeting cash-strapped small and medium-sized enterprises (SMEs) who are struggling. Kasikornbank is one of those taking part in helping with the scheme by offering interest-free borrowing for SMEs as a way to keep businesses afloat and workers on payroll during the pandemic.

GREYnJ UNITED Bangkok unveiled an uplifting, and brighter side of human nature, an insight found during COVID-19. It shows how “empathy” can take centre stage in the Covid-19 economic fallout and how it has played a critical role in helping people and businesses to get through the crisis, together. With limited resources available, some eligible SMEs have opted to forego and not take-up an interest-free loan from the scheme with the hope of a reallocation of loans to SMEs in more need of help -SMEs who may be struggling and finding the financial situation relatively far worse.

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“Through Docovidtary II, we embrace a storytelling technique to simplify a complex story for our audience that involves financial relief measures and connecting the dots between giving, and empathy -this goes on to inspire unexpected action and emotion during challenging times,” said Jureeporn Thaidumrong, chief creative officer at GREYnJ UNITED.