BANGKOK, THAILAND – The best products are almost always designed to work for people by enhancing their lives in the most subtle way. None understands this better than Kasikornbank, one of the biggest banks in Thailand. And in the latest ad to promote their banking app K PLUS, that’s precisely what GREYnJ United Bangkok set out to highlight. This is because K PLUS is designed to fit into the diverse lifestyles and real needs of real people. They developed an ecosystem of partnerships with other lifestyle apps that makes it blend into everyone’s lives. Be it ordering food, paying, playing mobile games or down to the basics of making daily transfers, K PLUS is weaved into people’s daily lives to make things work seamlessly and with ease. True to its design and functions, the ad echoes that subtle sentiment by featuring different people using K PLUS in their own way. Genuine and candid that every moment could be happening next to us right now. No hard-selling. Only real people and real moments. This is why people get why it’s more than a banking app, and why it’s consistently one of the most popular lifestyle apps in the country.
“The new commercial film reflects the fact that KBank and its customers have a deeper and closer relationship, now more than ever. It strengthens the role of KPlus app in people’s lives as a ‘digital lifestyle ecosystem enabler’, which goes beyond traditional banking,” said Asawin Phanichwatana, deputy chief creative officer at GREYnJ UNITED.
CREDITS
Campaign Title: K+ People
Client: Kasikornbank Thailand
Brand: K PLUS
Agency: GREYnJ United Bangkok
Chairman: Thor Santisiri
Chief Creative Officer: Jureeporn Thaidumrong
Chief Executive Officer: Kanaporn Hutcheson
Chief Operation Officer: Thipayachand Hasdin
Deputy Chief Creative Officer: Asawin Phanichwatana
Creative Director: Asawin Phanichwatana / Jesse Wong
Copywriter: Jesse Wong / Natthinee Ruengves / Pandarie Somjit
Art Director: Pheraphas Jongphatcharanan
General Manager: Kanokkorn Seehapan
Group Account Director: Kantharat Teerarojjanawong
Account Manager: Naphat Ruenpanich
Associate Planning Director: Jongkoch Dusittanakarin
Project Management Director: Kanoksak Kanchanachutha
Senior Traffic Coordinator: Juthamas Tantated
Production Company: HAPPY ENDING FILM
Director: NAWAPOL THAMRONGRATTANARIT
Assistant Director: PORNPONG WONGWATPONG
Cinematographer: BOONYANUCH KRAITHONG
Film Producer: PACHARIN SURAWATANAPONGS
Film Art Director: CAI LIANJIE
Casting Director: PANJAI SIRISUWAN
Stylist: ANGSANA TULAKORN
Production Manager: SASICHA KANJANUMPA
Post Producer: SUPAPIT CHIRATTIKANON
Editor: HARIN PAESONGTHAI
Colorist: CHAITAWAT THRISANSRI
Flame Artist: KRONGYOTE GLINFUANG
Music Composer: SIWAT HOMKHAM
