MANILA, Philippines – In the latest development that has taken the online world by storm, your favorite brands’ logos and names were replaced with hand-drawn art and children’s names overnight. From Closeup to Chloe, Dove to Dianne and Axe to Axel, to name a few, the country’s most loved brands just had a complete make-over on LazMall for a good cause.
With over 2.8 million Filipino children currently out-of-school translating to over 2.8 million dreams on hold, Unilever Philippines and Lazada have come together once again to support UNICEF’s Quality Education program by creating Shop2Give Year 2, #AddDreamsToCart. This collaborative effort gives more meaning to the online shopping experience by providing shoppers an opportunity to help send out-of-school children in the Philippines back to school.
Given the warm response to last year’s Shop2Give campaign, which has expanded across multiple Southeast Asian countries, Unilever and Lazada once again aim to invite millions of Filipinos to extend a helping hand with the click of a button. As you shop for your favourite Unilever products during this Super Brand Day on the Lazada platform, part of the proceeds from the sale will be donated to UNICEF. And although the online shopping event will be held on August 20 with an accompanying Facebook Live event, you can begin filling your cart with your Unilever staples from as early as August 16.
For 24 whole hours, Unilever will also give Lazada a fun and adorable makeover in support of this cause, transforming the interface of this online shopping giant into what looks like a kid’s art gallery. All participating Unilever product photos will be replaced by hand-drawn renditions of the product while product names will be changed to children’s names.
Alongside doing good, shoppers can also look forward to the following deals:
-Up to 80% off on Unilever products with a collectible voucher
-A free Shop2Give tote bag for the first 1,000 shoppers
-All day flash sale of up to 70% off
-All day free shipping with a minimum purchase of Php 500.00
-Lazada vouchers with up to 30% discount beginning August 17
With the help and generosity from shoppers in the Philippines, this program could benefit over 800,000 children over the course of several years by taking them a step closer to their dreams.
#ShopToGive and #AddDreamstoCart by joining Unilever, Lazada, and UNICEF on August 20th.
