MUMBAI, INDIA — The film, conceptualized by Kinnect, showcases a mother and son’s day-to-day life, in which we see the mom going beyond for her child in various ways, be it expressing her affection, care, or protection.
The things that moms do for you, in big or small ways, always come from a space of doing a little more for you. The film depicts the same in a heartwarming way, giving out a message that nobody can do as much as moms do for us.
Mr. Arnab Banerjee, COO, CEAT Limited said, “We wanted to communicate a heartwarming message for Mother’s Day, and at the same time we wanted to integrate the brand in such a way that it doesn’t dial down the emotion of the film.
We know mothers always want the best for their children and lovingly take the effort to go the ‘extra mile’ for them in various ways. Inspired by this insight, we showcased and spoke of CEAT Gripp X3 Tyres that come with an extra layer of tread for extra safety.”
Speaking on the launch of the film, Ashish Tambe, Executive Creative Director, Kinnect said, “For a topical day such as ‘Mother’s Day’ it is very easy to ride the bandwagon and miss the essence of the brand. We wanted to bring out an untapped insight about mothers which is — going an extra mile, always and marry it seamlessly with what the brand stands for.
